Actual problems of innovative economy and law

Journal "Actual problems of innovative economy and law" is included in category B for specialties: in the field of knowledge "Management and administration": 073, 076 (order of the Ministry of Education and Science of Ukraine dated 23.08.2023 No. 1035) and 071, 072, 075 (order of the Ministry of Education and Science of Ukraine dated 12.20.2023 No. 1543); in the field of knowledge "Social and behavioral sciences" 051 (order of the Ministry of Education and Science of Ukraine dated August 23, 2023 No. 1035); in the field of knowledge "Law" - 081 and "Public management and administration" - 281 (order of the Ministry of Education and Science of Ukraine dated 12.20.2023 No. 1543).
Registration of an entity in print media: Decision of the National Council of Ukraine on Television and Radio Broadcasting No. 1390 dated 11/16/2023. Media identifier: R30-02018
The journal is indexed in the International Scientific Center of Index Copernicus International

Transformation of industry markets in the context of globalisation: theoretical and methodological approaches

# 16 79-84 Download/view the full text of the article

УДК: 339.9

DOI: https://doi.org/10.36887/2524-0455-2024-5-16

Pavlov Kostiantyn Volodymyrovych,
Doctor of Sciences in Economic, Professor, Professor of the Department of Economics and Trade,
Lesya Ukrainka Volyn National University,
https://orcid.org/0000-0003-2583-9593
Pavlova Olena Mykolaivna,
Doctor of Sciences in Economic, Professor, Head of the Department of Economics and Trade,
Lesya Ukrainka Volyn National University,
https://orcid.org/0000-0002-8696-5641
Chorna Nelia Petrivna,
Doctor of Sciences in Economic, Professor at the Department of Business Analytics and Innovative Engineering,
West Ukrainian National University,
https://orcid.org/0000-0001-9719-6043
Chornyi Roman Stepanovich,
Doctor of Sciences in Economic, Full Professor, Director of the Novovolynsk Educational and Research Institute of Economics and Management,
West Ukrainian National University,
https://orcid.org/0000-0001-8614-9495
Vozniuk Yulia Sergiivna,
Sudent of the Department of Economics and Trade,
Lesya Ukrainka Volyn National University,
https://orcid.org/0009-0002-3576-082X

The article analyses the transformation processes of sectoral markets within the framework of globalization, emphasizing theoretical and methodological approaches and allowing for a more detailed consideration of these changes. The article highlights the main factors that reflect the dynamics of market changes, including economic, social, and technological aspects. It describes the challenges and opportunities enterprises face in the context of global competition and the unique needs of adapting to new business models. Particular attention is paid to the impact of digitalization, sustainable development, and internationalization on the structure of markets, which is essential for improving the efficiency of companies. It shows how implementing innovative strategies and integration into international trade can increase the competitiveness of enterprises on the world stage. The article offers an in-depth analysis of the dynamics of current market conditions and recommendations for strengthening the position of companies in the global context. The transformation of industry markets in the globalized world is a complex and multifaceted process that requires analysis. Modern companies face numerous challenges, such as growing global competition, technological innovation, expansion of new business models, and evolution of consumer preferences. Applying various theoretical and methodological approaches allows us to understand these changes and their research better. For example, analyzing modern business models and evolving technologies in response to global trends can help identify the most effective approaches to sustainable development. Socio-economic factors should also be considered, including changes in legislative initiatives and environmental requirements that may affect business adaptation to new conditions. The growing importance of innovation, technology, and partnerships in globalization highlights the need for new strategic approaches. Those businesses that actively integrate the latest technologies to create added value have a higher chance of success. Companies that invest in research and development, open new markets, and build strategic partnerships can better adapt to changes and compete internationally. Thus, the transformation of industry markets is becoming a challenge and an opportunity for businesses seeking to grow globally.

Keywords: globalisation, market transformation, competitiveness, business models, digitalisation, sustainable development, international trade.

References.

  1. Ihnatiuk, A. I. (2015). Ekonomika haluzevykh rynkiv : navchalnyi posibnyk. [Economy of sectoral markets: textbook]. VPTs “Kyivskyi universytet”. Kyiv. Ukraine. 448 p. Available at: https://tinyurl.com/2yhpv5p4.
  2. Markevych, K. (2021). Tsyfrovyzatsiia: perevahy ta shliakhy podolannia vyklykiv. [Digitalization: advantages and ways to overcome challenges]. Razumkov.org.ua. Available at: https://razumkov.org.ua/statti/tsyfrovizatsiia-perevagy-ta-shliakhy-podolannia-vyklykiv.
  3. Klasychna ekonomichna teoriia. [Classical economic theory]. Wikipedia. Available at: https://tinyurl.com/2cncujjp.
  4. Oznaky haluzevykh rynkiv. [Characteristics of sectoral markets]. Systema elektronnoho zabezpechennia navchannia ZNU. Available at: https://moodle.znu.edu.ua/pluginfile.php/676951/mod_resource/content/1/%D0%9B%D0%B5%D0%BA%D1%86%D1%96%D1%8F%202%20%D0%A0%D0%A2%D0%A0.pdf.
  5. Pavlov, K. V. (2017). «Content characteristics of the functioning of regional real estate markets». Ekonomichnyi chasopys Skhidnoievropeiskoho natsionalnoho universytetu imeni Lesi Ukrainky. No. 1 (9), pp. 102–109. Available at: https://evnuir.vnu.edu.ua/handle/123456789/12944.
  6. Pavlova, O. M., Pavlov, K. V., Yushchak, A., Kuran, A. (2020). «Real estate market of the western region of Ukraine». Ekonomichnyi chasopys Skhidnoievropeiskoho natsionalnoho universytetu imeni Lesi Ukrainky. No. 4 (24), pp. 54–62. DOI: https://doi.org/10.29038/2411-4014-2020-04-54-62.
  7. Svitova orhanizatsiia torhivli (SOT). [World Trade Organization (WTO)]. Ministerstvo zakordonnykh sprav Ukrainy. Official website. Available at: https://mfa.gov.ua/mizhnarodni-vidnosini/svitova-organizaciya-torgivli-sot.
  8. Strishenets, O. M., Pavlov, K. V. (2016). «Features of competitive relations in regional real estate markets». Naukovi visnyk Uzhhorodskoho universytetu. Seriia “Ekonomika”. 1 (47), vol. 2, pp. 35–38. Available at: http://nbuv.gov.ua/UJRN/Nvuuec_2016_1%282%29__7.
  9. Teoriia konkurentnykh perevah Portera (romb Portera). [Porter’s theory of competitive advantage (Porter’s diamond)]. StudFiles. Available at: https://studfile.net/preview/9727209/page:4/.
  10. Kharkevych, T. N. (2020). Hlobalizatsiia v Ukraini: pozytyvni ta nehatyvni naslidky. [Globalization in Ukraine: positive and negative consequences]. Radio Universe Zaporozhzhye. Universe.zp.ua. Available at: https://universe.zp.ua/Globalizacija-v-Ukraini-pozitivni-ta-n/.

The article was received 15.08.2024

Quote article, APA style

Pavlov Kostiantyn Volodymyrovych, Pavlova Olena Mykolaivna, Chorna Nelia Petrivna, Chornyi Roman Stepanovich, Vozniuk Yulia Sergiivna. 15.08.2024. Transformation of industry markets in the context of globalisation: theoretical and methodological approaches. The journal "Actual problems of innovative economy and law". 2024 / #5. 79-84pp. https://doi.org/10.36887/2524-0455-2024-5-16

Quote article, MLA style

Pavlov Kostiantyn Volodymyrovych, Pavlova Olena Mykolaivna, Chorna Nelia Petrivna, Chornyi Roman Stepanovich, Vozniuk Yulia Sergiivna. "Transformation of industry markets in the context of globalisation: theoretical and methodological approaches". The journal "Actual problems of innovative economy and law". 15.08.2024. https://doi.org/10.36887/2524-0455-2024-5-16

Quote article, translit