Actual problems of innovative economy and law

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Theoretical and methodological approach to assessing the influence of the external environment on the strategizing of the economic behavior of enterprises

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УДК: 005.21:658.114:330.131.7

DOI: https://doi.org/10.36887/2524-0455-2026-3-47

Chernyshenko Anton,
Graduate student of the Department of Financial Technologies and Business,
National University "Kyiv Aviation Institute"

This article examines the theoretical and methodological foundations for assessing the impact of the external environment on the strategic planning of enterprises’ economic behavior, based on the principles of behavioral theory. It is argued that, in conditions of high dynamism and uncertainty, the effectiveness of strategic decisions is determined by the objective characteristics of the external environment and the particularities of how these are perceived by decision-makers. It is demonstrated that applying behavioral theory broadens traditional approaches to strategic planning by taking into account bounded rationality, information asymmetry, cognitive biases, institutional trust, and risk propensity. A methodological approach is proposed, based on the concept of cyclical strategic planning of an enterprise’s economic behavior, which involves interactions among the external environment, behavioral perception, economic behavior, the strategic planning process, economic outcomes, the development of strategic competencies, and a new strategic planning cycle. The focus is on investigating how changes in the external environment are transformed into the enterprise’s strategic economic behavior. The sequence for implementing the methodological approach is outlined, which includes identifying external environmental factors, assessing the intensity of their impact and behavioural perception, determining the behavioral-strategic transformation coefficient, calculating the integral index of behavioral-strategic adaptability, the development of an enterprise’s behavioral-strategic profile, the selection of a strategic planning model, and the monitoring of results. The use of the integral index of behavioral-strategic adaptability as an analytical tool for the comprehensive assessment of the impact of the external environment, and for determining the level of adaptability, strategic flexibility, resilience, and the potential for the enterprise’s long-term development, is justified. The practical significance of the findings lies in the possibility of applying the proposed methodological approach to enhance the soundness of strategic decisions, develop strategic competencies, improve adaptive management, and ensure the long-term economic sustainability and competitiveness of enterprises in the construction sector.

Keywords: strategic planning; external environment; enterprise; strategy; economic behavior; behavioral-strategic adaptability; integrated index; competencies; management; resilience.

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Quote article, APA style

Chernyshenko A. Theoretical and methodological approach to assessing the influence of the external environment on the strategizing of the economic behavior of enterprises. Actual problems of innovative economy and law. 2026. №3. 247-252 pp. https://doi.org/10.36887/2524-0455-2026-3-47

Quote article, MLA style

Chernyshenko A. Theoretical and methodological approach to assessing the influence of the external environment on the strategizing of the economic behavior of enterprises. Actual problems of innovative economy and law. https://doi.org/10.36887/2524-0455-2026-3-47