Actual problems of innovative economy and law

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Theoretical framework of adaptive enterprise management in the hospitality industry

# 28 130-134 Download/view the full text of the article

УДК: 338.48

DOI: https://doi.org/10.36887/2524-0455-2026-2-28

Olinichenko Kateryna,
PhD in Economic, Associate Professor
State Biotechnology University,
https://orcid.org/0000-0002-0028-7676
Pushkar Mykyta,
Graduate Student,
State Biotechnology University,
https://orcid.org/0009-0006-6250-3350

Published: 31.05.2026

The article explores the theoretical foundations of the adaptability of hotel and restaurant enterprises in an unstable and dynamic external environment. The relevance of adaptive management for hospitality enterprises amid economic instability, digital business transformation, shifts in consumer needs, and military risks in Ukraine is substantiated. It is determined that traditional management methods lack the necessary flexibility and competitiveness, necessitating a transition to modern adaptive management models. Theories of adaptability in management are analyzed. The approaches and concepts of dynamic adaptive management are considered, which allow the system to continually improve and remain effective under uncertainty. It is established that modern management theory considers adaptability not only a reaction to external changes but also a strategic capability of an enterprise to achieve continuous improvement, enable flexible transformation, and ensure long-term business sustainability. The article examines modern approaches by Ukrainian scientists to interpreting enterprise adaptability in the hotel and restaurant business. It is determined that a significant part of the research focuses mainly on digitalization and innovative and technological development, while the organizational, personnel, and managerial aspects of adaptation remain insufficiently systematized. The main approaches to enterprise adaptation in the hotel and restaurant business are summarized, including innovative and technological, anti-crisis, systemic, and industry approaches. The analysis made it possible to establish that none of them, separately, constitutes a universal system of adaptive management. Based on the generalization of modern scientific approaches, adaptability in hotel and restaurant enterprises is a comprehensive management category that characterizes an enterprise’s ability to respond promptly to changes in the external and internal environments, ensuring stability, operational efficiency, and competitiveness. The article develops a theoretical model of the adaptability of hotel and restaurant establishments that includes relationships among influencing factors, resource provision, the adaptation mechanism, and performance indicators. The proposed model is based on the principles of cyclicality, continuity, flexibility, and feedback in management. Attention is paid to monitoring changes, selecting adaptation strategies, implementing management decisions, and assessing their effectiveness. The practical significance of the study lies in the possibility of using the proposed model by hotel and restaurant businesses to develop an effective adaptive management system under crisis conditions and high external environmental uncertainty. The results of the study can be used for further scientific development and in the strategic management practice of hospitality enterprises.

Keywords: adaptability, management, hotel and restaurant business, competitiveness, adaptation model.

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Olinichenko K. , Pushkar M. Theoretical framework of adaptive enterprise management in the hospitality industry. Actual problems of innovative economy and law. 2026. №2. 130-134 pp. https://doi.org/10.36887/2524-0455-2026-2-28

Quote article, MLA style

Olinichenko K. , Pushkar M. Theoretical framework of adaptive enterprise management in the hospitality industry. Actual problems of innovative economy and law. https://doi.org/10.36887/2524-0455-2026-2-28