УДК: 331.1:005.95:005.57

DOI: https://doi.org/10.36887/2524-0455-2025-3-18

Sazonova Tetiana
PhD in Economics, Associate Professor, Associate Professor of Department of Management named after I. Markina
Poltava State Agrarian University
https://orcid.org/0000-0003-1454-5135
Stoliarova Anastasiia Stanislavivna
student
Poltava State Agrarian University
https://orcid.org/0009-0009-3695-9110
Senkevych Marharyta Yuriiivna
student
Poltava State Agrarian University
https://orcid.org/0009-0008-1045-6091

In the article, the key role of a manager’s communication competence in improving the effectiveness of human resource management in modern conditions is defined and substantiated. Emphasis is also placed on the critical importance of crisis communications, conflict management, and communicating complex decisions as integral components of this competence in the context of current challenges. To achieve this goal, a complex of general scientific research methods was used. Methods of analysis and synthesis were applied to generalize the theoretical foundations of communication competence and its significance in human resource management, as well as to form a holistic understanding of its components. A systemic approach allowed considering communication competence as an element of a broader human resource management system. Methods of deduction and induction were used to derive general principles of effective communication based on specific aspects and, conversely, to detail concrete manifestations of competence in various management situations. The comparative analysis enabled the comparison of different approaches to defining communication competence and its impact on management effectiveness. It is proven that a manager’s communication competence is fundamental for the successful performance of managerial functions, as it permeates all aspects of interaction and directly affects the accuracy of task execution and the achievement of organizational goals. It is substantiated that in conditions of uncertainty and risk, especially those caused by military aggression and crisis phenomena, the role of anti-crisis communications, the ability to manage conflicts effectively, and the communication of complex decisions critically increases. The components of crisis communication are detailed, including preparation of communication channels, immediate response, provision of reliable and consistent information, the need for coordination among communicators, manifestation of empathy towards personnel, and ensuring two-way feedback. The scientific novelty lies in deepening the theoretical and methodological foundations of a manager’s communication competence by integrating aspects of anti-crisis communications, conflict management, and the communication of complex decisions into its structure as key elements relevant to the functioning of enterprises in modern Ukrainian realities. An expanded vision of communication competence as a strategic resource for ensuring the psychological well-being of personnel and organizational stability in the face of external shocks is proposed. The research results provide managers and human resource specialists with practical recommendations for developing and improving communication competence. The developed principles of anti-crisis communication can be effectively implemented in personnel training and development processes, as well as in internal regulations of enterprises, to increase their readiness to respond to crises, manage conflicts effectively, and communicate complex management decisions successfully. This will contribute to increasing the overall effectiveness of human resource management and strengthening the organizational culture.

Key words: communication competence, manager, human resource management, crisis communications, conflict management.

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The article was received 18.04.2025

Quote article, APA style

Sazonova T. , Stoliarova A. S., Senkevych M. Y.18.04.2025. The role of development of a manager’s communication competence in the system of increasing the efficiency of personnel management in modern conditions. Actual problems of innovative economy and law. 2025. №3. 87-90 pp. https://doi.org/10.36887/2524-0455-2025-3-18

Quote article, MLA style

Sazonova T. , Stoliarova A. S., Senkevych M. Y. The role of development of a manager’s communication competence in the system of increasing the efficiency of personnel management in modern conditions. Actual problems of innovative economy and law. 18.04.2025. https://doi.org/10.36887/2524-0455-2025-3-18