Actual problems of innovative economy and law

Journal "Actual problems of innovative economy and law" is included in category B for specialties: in the field of knowledge "Management and administration": 073, 076 (order of the Ministry of Education and Science of Ukraine dated 23.08.2023 No. 1035) and 071, 072, 075 (order of the Ministry of Education and Science of Ukraine dated 12.20.2023 No. 1543); in the field of knowledge "Social and behavioral sciences" 051 (order of the Ministry of Education and Science of Ukraine dated August 23, 2023 No. 1035); in the field of knowledge "Law" - 081 and "Public management and administration" - 281 (order of the Ministry of Education and Science of Ukraine dated 12.20.2023 No. 1543).
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The role of creative management in optimizing personnel policy in conditions of instability

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УДК: 330

DOI: https://doi.org/10.36887/2524-0455-2024-4-14

Bilyk Viktoriya,
Doctor of Economics, Professor,
Cherkasy National University named after Bohdan Khmelnytskyi,
https://orcid.org/0000-0002-1809-0804
Kovalenko Oksana,
the acquirer of education

This article examines the role of creative management in optimizing personnel policy in conditions of instability. The main aspects of the topic are considered based on the analysis of modern scientific literature and the practical experience of modern scientists in the field of management. It was determined that creative management is aimed at stimulating innovative processes and developing the creative abilities of personnel. It was also summarized that in conditions of economic instability, this approach becomes strategically essential for enterprises, as it allows them to adapt to changes in the internal and external environment. In addition, creative management models were systematized, which helped in the organization of effective personnel management and ensured the sustainable development of the enterprise. It is substantiated that integrating creative management into personnel policy contributes to increasing the motivation of employees, strengthening the corporate culture, and contributing to the innovative development of the organization. The research findings show that creative management is a necessary tool for the successful functioning of an enterprise in conditions of instability. Also, the implementation of creative models contributes to the formation of flexible and competitive personnel capable of quickly responding to changes and achieving the organization’s strategic goals. Creative management plays a vital role in optimizing personnel policy in conditions of instability, providing the ability to effectively respond to challenges and adapt to changes in both the internal and external environment of the functioning of enterprises. Thanks to the creative approach to the management of human resources, there is a qualitative restructuring of the work process aimed at stimulating innovation and developing the creative potential of employees. In addition, this approach creates conditions for generating new ideas that contribute to solving complex problems and support the enterprise’s competitiveness.

Keywords: creative management, personnel policy, instability, innovation, staff motivation, organizational culture, strategic goals, competitiveness.

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The article was received 19.05.2024

Quote article, APA style

Bilyk V. , Kovalenko O. 19.05.2024. The role of creative management in optimizing personnel policy in conditions of instability. Actual problems of innovative economy and law. 2024. №4. 76-80 pp. https://doi.org/10.36887/2524-0455-2024-4-14

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Bilyk V. , Kovalenko O. The role of creative management in optimizing personnel policy in conditions of instability. Actual problems of innovative economy and law. 19.05.2024. https://doi.org/10.36887/2524-0455-2024-4-14