Actual problems of innovative economy and law

Journal "Actual problems of innovative economy and law" is included in category B for specialties: in the field of knowledge "Management and administration": 073, 076 (order of the Ministry of Education and Science of Ukraine dated 23.08.2023 No. 1035) and 071, 072, 075 (order of the Ministry of Education and Science of Ukraine dated 12.20.2023 No. 1543); in the field of knowledge "Social and behavioral sciences" 051 (order of the Ministry of Education and Science of Ukraine dated August 23, 2023 No. 1035); in the field of knowledge "Law" - 081 and "Public management and administration" - 281 (order of the Ministry of Education and Science of Ukraine dated 12.20.2023 No. 1543).
Registration of an entity in print media: Decision of the National Council of Ukraine on Television and Radio Broadcasting No. 1390 dated 11/16/2023. Media identifier: R30-02018
The journal is indexed in the International Scientific Center of Index Copernicus International

Strategic management of the enterprise’s development potential as a factor in ensuring its competitiveness

# 02 11-16 Download/view the full text of the article

УДК: 658.5

DOI: https://doi.org/10.36887/2524-0455-2026-2-2

Kalinichenko Sergiy,
Candidate of Science in Economics, Associate Professor, Deputy of the General Director for International Cooperation, Innovations, and Development,
The State Non-Pro`it Enterprise Testing Board

Published: 31.05.2026

The essence of the concept of “enterprise potential” as a complex system of resources, competencies, and opportunities that ensure the achievement of strategic goals and competitiveness of the business entity is determined. Modern scientific approaches to interpreting the enterprise’s economic potential, its functional structure, and its role in the formation of sustainable competitive advantages are analyzed. It is justified that the strategic management of the company’s potential should be based on a systemic approach that covers resource, financial, production, innovation, marketing, personnel, and management components. It has been established that the effectiveness of potential management largely depends on the enterprise’s ability to adapt to changes in the external environment, implement digital technologies, and maintain flexible management processes. The paper examines modern methods of assessing the company’s potential, in particular the graph-analytical model “Potential Square”, cash flow discounting methods, integral approaches, and the assessment of the company’s digital maturity. The specifics of using digital management tools, Agile approaches, and the Smart Factory concept in developing the company’s strategic potential have been determined. Attention is focused on the importance of digitization, innovation, and managerial flexibility as key factors in shaping the enterprise’s competitiveness in the context of the Fourth Industrial Revolution. Attention is paid to the analysis of modern external challenges affecting the development of enterprises in Ukraine, in particular, war risks, the demographic crisis, the shortage of investment resources, and the need for structural transformation of the economy. Examples of successful strategic management of the potential of international and Ukrainian companies are provided, confirming the importance of developing personnel, innovation, and information potential. Based on the study’s results, practical recommendations were developed to improve the company’s potential strategic management system, focusing on digital maturity, adaptability, intellectual capital development, and the introduction of modern management technologies.

Keywords: strategic management, enterprise potential, economic potential, competitiveness, digitalization, digital maturity, Agile management, innovation potential, managerial potential, strategic development of the enterprise.

References.

  1. Aref’ieva, O.V., Miziuk, S.H., Raschepkin, M.D. (2018). «Features of the formation of the economic potential of enterprises from the standpoint of economic security». Naukovyj visnyk Uzhhorods’koho natsional’noho universytetu. Issue 22. Part 1. Available at: http://www.visnyk-econom.uzhnu.uz.ua/archive/22_1_2018ua/3.pdf.
  2. Fedonin, O.S., Riepina, I.M., Oleksiuk, O.I. (2004). Potentsial pidpryiemstva: formuvannia ta otsinka. [Enterprise potential: formation and assessment]. KNEU. Kyiv.
  3. Bachevs’kyj, B.Ye, Zablods’ka, I.V., Reshetniak, O.O. (2009). Potentsial i rozvytok pidpryiemstva. [Enterprise potential and development]. Tsentr uchbovoi literatury. Kyiv.
  4. Aliiev, R.A. (2019). «The essence of the concept of “enterprise potential” and its components». Pidpryiemnytstvo ta innovatsii. Issue 9. рр. 54–59.
  5. Turylo, A.M., Bohachevs’ka, K.V. (2014). «Enterprise potential: essence, classification, types». Biznes Inform. № 2. рр. 259-263.
  6. Berezin, O.V., Plotnyk, O.D. (2012). Ekonomichnyj potentsial ahrarnykh pidpryiemstv: mekhanizmy formuvannia ta rozvytku. [Economic potential of agricultural enterprises: mechanisms of formation and development]. Inter Hrafika. Poltava.
  7. Kvasnij, L.H. (2012). «Anti-crisis management of economic potential». Biznes Inform. № 5. рр. 248-250.
  8. Lapin, Ye.V. (2006). Ekonomichnyj potentsial pidpryiemstv promyslovosti: formuvannia, otsinka, upravlinnia. [Economic potential of industrial enterprises: formation, assessment, management]. Abstract of Ph.D. Thesis 08.07.01. Sumy.
  9. Safonov, Yu.M., Zaviziena, N.S. (2011). Upravlinnia potentsialom pidpryiemstva. [Enterprise potential management]. Odesa.
  10. Husakovs’ka, T.O., Sereda, O.O. (2024). «The economic potential of an enterprise: its essence and main components». Problemy ekonomiky. № 2. рр. 129–135.
  11. Jenner, T. (1999). «Creating and realizing the potential for success as a key task of strategic management». Problems of management theory and practice. No. 2. рр. 102-107.
  12. Novak, O.S. (2025). «Implementation of Agile technologies and their impact on the efficiency of enterprises importing finished food products». Aktual’ni problemy ekonomiky. № 5. Available at: https://eco-science.net/wp-content/uploads/2025/05/5.25._topic_Oleksii-Novak-224-233.pdf.
  13. Polinkevych, O.M. (2019). Potentsial i rozvytok biznesu. [Potential and business development]. Vezha-Druk. Luts’k. Ukraine. Available at: http://evnuir.vnu.edu.ua/handle/123456789/16668.
  14. (2017). Metodychni pidkhody do otsinky potentsialu pidpryiemstva. [Methodological approaches to assessing the potential of an enterprise]. Available at: https://elib.lntu.edu.ua/sites/default/files/elib_upload/%D0%9A%D0%BE%D0%B2%D0%B0%D0%BB%D1%8C%D1%81%D1%8C%D0%BA%D0%B0/page10.html.
  15. Yarmus, S.S. (2024). «System of indicators for assessing the state of innovation potential of industrial enterprises». Ekonomichnyj prostir. № 191. рр. 256-263.
  16. (2025). How to Conduct a Digital Maturity Assessment for Digital Transformation. Available at: https://digitopia.co/blog/digital-maturity-assessment/.
  17. (2025). 4 Key Digital Maturity Metrics to Measure and Guide Your Digital Enablement. Available at: https://cooperativecomputing.com/blog/key-digital-maturity-metrics/.
  18. (2023). Digital maturity index | Deloitte Global. Available at: https://www.deloitte.com/global/en/industries/industrial-construction/perspectives/digital-maturity-index.html.
  19. (2025). Scho hal’muie rozvytok ekonomiky Ukrainy: pidsumky rozvytku za rezul’tatamy 9 misiatsiv 2025 roku. [What hinders the development of the Ukrainian economy: development results for the first 9 months of 2025]. Available at: https://fru.ua/ua/media-center/blog/danylyshyn/shcho-galmue-rozvitok-ekonomiki-ukrajini-pidsumki-rozvitku-za-rezultatami-9-misyatsiv-2025-roku.
  20. (2025). 3 pryklady uspishnykh biznes-stratehij. Lean Institute Ukraine. [3 examples of successful business strategies]. Available at: https://lean.org.ua/blog/menedzhment/3-pryklady-uspishnyh-biznes-strategij/.
  21. (2023). DEI-stratehiia Ferrexpo: uspishnyj kejs zalizorudnoho biznesu – GMK Center. [DEI-strategy Ferrexpo: a successful case of iron ore business – GMK Center]. Available at: https://gmk.center/ua/posts/dei-strategiya-ferrexpo-uspishnij-kejs-zalizorudnogo-biznesu/.

Quote article, APA style

Kalinichenko S. Strategic management of the enterprise’s development potential as a factor in ensuring its competitiveness. Actual problems of innovative economy and law. 2026. №2. 11-16 pp. https://doi.org/10.36887/2524-0455-2026-2-2

Quote article, MLA style

Kalinichenko S. Strategic management of the enterprise’s development potential as a factor in ensuring its competitiveness. Actual problems of innovative economy and law. https://doi.org/10.36887/2524-0455-2026-2-2