Actual problems of innovative economy and law

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Strategic management of creative industries

# 42 192-196 Download/view the full text of the article

УДК: 30.341:005.21:7.07

DOI: https://doi.org/10.36887/2524-0455-2026-2-42

Sergii Vasylyk,
Candidate Sciences in Economics, Associate Professor, Associate Professor of the Department of Manage-ment, Business and Administration,
Simon Kuznets Kharkiv National University of Economics,
https://orcid.org/0000-0003-2676-5725
Chernoivanova Hanna,
D.Sc. in Economics, Professor, Professor of the Department of Enterprise Economics and Business Organization,
Simon Kuznets Kharkiv National University of Economics,
https://orcid.org/0000-0001-7671-4219

Published: 31.05.2026

The article summarizes the theoretical and applied aspects of the strategic management of creative industries, considering the challenges posed by a full-scale war in Ukraine. The conceptual essence of the creative economy, which is a catalyst for post-industrial economic development, is substantiated. It is evident that creative potential, combined with pragmatic business thinking, becomes an economic asset capable of generating profit, jobs, and tax revenue. It is concluded that to effectively engage with the state and secure systemic support, the creative sector should apply sound economic reasoning. The role of strategic management in preserving socio-cultural organizations in a turbulent environment is analyzed. The specifics of the situation diagnosis are determined by analyzing and balancing driving and restraining forces. The impact of the Russian Federation’s aggression on cultural infrastructure, accompanied by extensive damage, the disruption of established economic linkages, and a significant outflow of talent, is summarized. It was found that creative businesses have a high capacity for adaptation. The main anti-crisis strategies have been systematized, including relocating enterprises to safe regions, digitizing processes in depth, attracting international grant funding, and reorienting toward volunteering. The prospects for the post-war restoration of the industry have been determined in the context of the National Economic Strategy-2030, which considers the creative sector a key vector of growth, with a planned increase in its share to 10% of GDP. A strategic development direction has been outlined, involving the comprehensive revitalization of destroyed industrial facilities and their transformation into innovative cultural spaces and business incubators. It is substantiated that combining creativity with modern business approaches and proactive strategic planning is already a key prerequisite for transforming the creative industries into a driving force for the post-war reconstruction of Ukraine’s economy.

Keywords: creative industries, strategic management, creative economy, socio-cultural sphere.

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Quote article, APA style

Sergii V. , Chernoivanova H. Strategic management of creative industries. Actual problems of innovative economy and law. 2026. №2. 192-196 pp. https://doi.org/10.36887/2524-0455-2026-2-42

Quote article, MLA style

Sergii V. , Chernoivanova H. Strategic management of creative industries. Actual problems of innovative economy and law. https://doi.org/10.36887/2524-0455-2026-2-42