Actual problems of innovative economy and law

Journal "Actual problems of innovative economy and law" is included in category B for specialties: in the field of knowledge "Management and administration": 073, 076 (order of the Ministry of Education and Science of Ukraine dated 23.08.2023 No. 1035) and 071, 072, 075 (order of the Ministry of Education and Science of Ukraine dated 12.20.2023 No. 1543); in the field of knowledge "Social and behavioral sciences" 051 (order of the Ministry of Education and Science of Ukraine dated August 23, 2023 No. 1035); in the field of knowledge "Law" - 081 and "Public management and administration" - 281 (order of the Ministry of Education and Science of Ukraine dated 12.20.2023 No. 1543).
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Process management of educational service business model formation

# 23 102-105 Download/view the full text of the article

УДК: 378:004.9

DOI: https://doi.org/10.36887/2524-0455-2025-2-23

Du Hanyu
PhD student of the third (educational and scientific) level of higher education, Department of Management, Business and Administration
Simon Kuznets Kharkiv National University of Economics
https://orcid.org/0009-0001-3988-0987
Mazorenko Oksana
Candidate of Science in Economics, Associate Professor, Associate Professor of the Management, Business and Administration Department
Simon Kuznets Kharkiv National University of Economics
https://orcid.org/0000-0003-1784-697X

The article considers the issues of forming a business model of an educational service in transforming the modern educational space, increasing competition among educational institutions, and the actualization of the needs for flexible, innovative approaches to managing educational processes. The topic’s relevance is due to the need to find practical management tools that allow educational institutions to adapt to rapid market changes, improve the quality and attractiveness of educational products, and ensure sustainable competitiveness. One of such tools is process management, which allows for holistic and systematic analysis, modeling, and improvement of key processes that form the basis of the business model of an educational service. The article aims to provide a theoretical justification and develop a methodological approach to managing the formation of a business model of an educational service based on process management principles. The study clarifies the essence and content of the concept of the “business model of educational service”, which is defined as a multidimensional structure that combines economic mechanisms, innovative technologies, effective business processes, and value-oriented educational activities aimed at meeting the needs of students, the labor market and society in the context of digital transformation and global competition. The author’s methodological approach to process management of the formation of an educational service business model is proposed, which involves the isolation of key processes (analysis of consumer needs, design of a value proposition, formation of an educational service, selection of service delivery channels, provision of resources and monitoring of results), determination of their interrelationships, efficiency criteria and management mechanisms.  Particular attention is paid to the developed approach’s practical significance. It can be applied in higher and vocational education to increase managerial effectiveness and achieve the institution’s strategic goals.

Keywords: Business model, business model of educational service, process approach, educational service, management, business processes, value proposition, value creation.

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The article was received 05.04.2025

Quote article, APA style

Du H. , Mazorenko O. 05.04.2025. Process management of educational service business model formation. Actual problems of innovative economy and law. 2025. №2. 102-105 pp. https://doi.org/10.36887/2524-0455-2025-2-23

Quote article, MLA style

Du H. , Mazorenko O. Process management of educational service business model formation. Actual problems of innovative economy and law. 05.04.2025. https://doi.org/10.36887/2524-0455-2025-2-23