Actual problems of innovative economy and law

Journal "Actual problems of innovative economy and law" is included in category B for specialties: in the field of knowledge "Management and administration": 073, 076 (order of the Ministry of Education and Science of Ukraine dated 23.08.2023 No. 1035) and 071, 072, 075 (order of the Ministry of Education and Science of Ukraine dated 12.20.2023 No. 1543); in the field of knowledge "Social and behavioral sciences" 051 (order of the Ministry of Education and Science of Ukraine dated August 23, 2023 No. 1035); in the field of knowledge "Law" - 081 and "Public management and administration" - 281 (order of the Ministry of Education and Science of Ukraine dated 12.20.2023 No. 1543).
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Peculiarities of development of innovations marketing on the enterprises

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УДК 658.657.424

ЛУНЬОВА В. А.,
кандидат економічних наук,
Харківський національний університет імені В.Н. Каразіна
ОНЕГІНА В. М.,
доктор економічних наук, професор,
ЛИСИЧЕНКО М. Л.,
доктор технічних наук, професор,
ПАНКОВА О. В.,
кандидат сільськогосподарських наук,
Харківський національний технічний університет
сільського господарства імені Петра Василенка

Abstract

Specific features of marketing innovations on enterprises are considered in the article. It determined that in market conditions an important stage of the innovation process becomes marketing innovation as systematic activities of all its entities in the development, production and market promotion of new products, services and technologies to satisfy the needs of consumers and society more efficiently than the method of the competitors. It can be achieved by the way based on the promotion and realization of innovative potential of enterprise, new ways and means of its effective use for the purpose to make a profit and ensuring conditions for sustainable development. It is in the functioning of the innovative agro-industrial cluster, marketing innovation should be implemented at three levels: at the level of scientific institutions, such as the innovations marketing; on the level of agricultural enterprises as the marketing of innovative agricultural products; at the level of state institutions as the marketing achievements of innovative agricultural cluster, popularization of social and environmental significance which produced in the cluster of innovation. But on all these levels complex of marketing innovation is to develop.

Key words: innovations, innovation activity, marketing activity, the marketing concept of innovation, innovative agro-industrial cluster.

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The article was received 20.03.2017

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Luneva V. , Onegina V. , Lиsиchenko N. , Pankova O. 20.03.2017 . Peculiarities of development of innovations marketing on the enterprises. Actual problems of innovative economy and law. 2017. №1. 34-39 pp.

Quote article, MLA style

Luneva V. , Onegina V. , Lиsиchenko N. , Pankova O. Peculiarities of development of innovations marketing on the enterprises. Actual problems of innovative economy and law. 20.03.2017 .