Actual problems of innovative economy and law

Journal "Actual problems of innovative economy and law" is included in category B for specialties: in the field of knowledge "Management and administration": 073, 076 (order of the Ministry of Education and Science of Ukraine dated 23.08.2023 No. 1035) and 071, 072, 075 (order of the Ministry of Education and Science of Ukraine dated 12.20.2023 No. 1543); in the field of knowledge "Social and behavioral sciences" 051 (order of the Ministry of Education and Science of Ukraine dated August 23, 2023 No. 1035); in the field of knowledge "Law" - 081 and "Public management and administration" - 281 (order of the Ministry of Education and Science of Ukraine dated 12.20.2023 No. 1543).
Registration of an entity in print media: Decision of the National Council of Ukraine on Television and Radio Broadcasting No. 1390 dated 11/16/2023. Media identifier: R30-02018
The journal is indexed in the International Scientific Center of Index Copernicus International

Modern models of innovative management of bakery enterprises

# 6 32-37 Download/view the full text of the article

УДК: 339.137.2

DOI: https://doi.org/10.36887/2524-0455-2024-6-6

Nikoliuk Olena,
Doctor of Science in Economics, Professor, Head of Department of Public Administration,
Odesa National University of Technology,
https://orcid.org/0000-0002-1665-0361
Savchenko Tetiana,
Doctor of Science in Economics, Professor, Head of Department of Marketing, Business and Trade,
Odesa National University of Technology,
https://orcid.org/0000-0001-7990-1570
Lagodiienko Volodymyr,
Doctor of Science in Economics, Professor, Head of the Department of Marketing, Entrepreneurship and Trade,
Odesa National University of Technology,
https://orcid.org/0000-0001-9768-5488
Lagodiienko Nataliia,
Doctor of Science in Economics, Professor, Professor of the Department of Digital Technologies of Financial Operations,
Odesa National University of Technology,
http://orcid.org/0000-0002-8472-1395

The article explores the latest approaches to the organization and optimization of the management of enterprises in the industry, aimed at increasing their competitiveness and sustainability in the context of global economic and technological changes. The authors emphasize that the bakery industry is one of the essential parts of the country’s food security system. Therefore, its development requires innovative approaches that consider both production specifics and market environment trends. One of the key aspects of the article is the analysis of the need to introduce modern digital technologies capable of transforming all stages of enterprise management – from the procurement of raw materials and planning of production processes to the sale of finished products and marketing activities. The authors justify that modern management models should be based on adaptability, flexibility, and orientation to consumer needs. The article emphasizes that the bakery industry faces several challenges: remarkably increasing competition, changes in consumer preferences, globalization of markets, and increased environmental requirements. In this context, innovations play an important role in developing new product types, improving quality, reducing production costs, and complying with sustainable development standards. As a result of the study, the authors propose a comprehensive model of innovation management, which includes five key components: technological, responsible for the implementation of modern production technologies; personnel, focused on improving employee skills; marketing, which ensures the adaptation of products to market needs; logistics, aimed at optimizing supplies and distribution; and environmental, which guarantees compliance with the requirements of sustainable development. The proposed model allows for solving such strategic tasks as increasing the efficiency of production processes, optimizing costs, increasing income, and increasing consumer satisfaction. Particular attention is paid to the fact that the successful implementation of innovation strategies depends on the harmonious interaction of all components of the model and a systematic approach to their implementation.

Keywords: innovation management, bakery industry, digital technologies, production automation, sustainable development, competitiveness, adaptability, cost optimization, innovative models, resource management.

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The article was received 10.11.2024

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Nikoliuk Olena, Savchenko Tetiana, Lagodiienko Volodymyr, Lagodiienko Nataliia. 10.11.2024. Modern models of innovative management of bakery enterprises. The journal "Actual problems of innovative economy and law". 2024 / #6. 32-37pp. https://doi.org/10.36887/2524-0455-2024-6-6

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Nikoliuk Olena, Savchenko Tetiana, Lagodiienko Volodymyr, Lagodiienko Nataliia. "Modern models of innovative management of bakery enterprises". The journal "Actual problems of innovative economy and law". 10.11.2024. https://doi.org/10.36887/2524-0455-2024-6-6

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