Actual problems of innovative economy and law

Journal "Actual problems of innovative economy and law" is included in category B for specialties: in the field of knowledge "Management and administration": 073, 076 (order of the Ministry of Education and Science of Ukraine dated 23.08.2023 No. 1035) and 071, 072, 075 (order of the Ministry of Education and Science of Ukraine dated 12.20.2023 No. 1543); in the field of knowledge "Social and behavioral sciences" 051 (order of the Ministry of Education and Science of Ukraine dated August 23, 2023 No. 1035); in the field of knowledge "Law" - 081 and "Public management and administration" - 281 (order of the Ministry of Education and Science of Ukraine dated 12.20.2023 No. 1543).
Registration of an entity in print media: Decision of the National Council of Ukraine on Television and Radio Broadcasting No. 1390 dated 11/16/2023. Media identifier: R30-02018
The journal is indexed in the International Scientific Center of Index Copernicus International

Modelling of marketing management algorithms of related economic systems

# 1 6-12 Download/view the full text of the article

УДК: 330.341:004.9

DOI: https://doi.org/10.36887/2524-0455-2023-1-1

Seleznova H.
доцент, доцент кафедри економіки підприємства та організації бізнесу,
Харківський національний економічний університет імені Семена Кузнеця,
https://orcid.org/0000-0003-1942-923X

In recent decades, the world has been experiencing the modernization of traditional manufacturing and service industries in the global penetration of new information technologies into all spheres of social life. Digitization (or the economy dependent on digital technologies) gives a new impetus to creating new markets, new digital skills, and opportunities in society, business, and the state. Digitization of the economy is a particular stage of the modern development of scientific and technical progress, which is associated with the comprehensive implementation of Internet networks, computer and information technologies, electronic trade and commerce, cloud services in industrial, social, public, and other spheres of activity, as well as affect all sectors of the economy. The development of information technologies and systems today facilitates the work and management of the company. It improves the enterprise’s activity in general, creating new opportunities and increasing the efficiency of the creation of each employee and staff in general. The impact of information technologies is at all stages of the company’s activity – from business planning to changing the direction of action. Currently, completing industrialization and transitioning to Industry 4.0, the country is digitizing all economic activity, creating and developing new innovative products and technologies at an accelerated pace, dominated by digital platforms, artificial intelligence, informatization, and automation. The main goal of the economic transformation processes of digitization is the transformation of production into a flexible one adapted to existing realities, which increases the country’s competitiveness in the “digital space”. Digitization is a means of obtaining the necessary results that meet modern society’s and businesses’ needs for additional profits. The digital economy requires knowledge about advanced goods and services and increasing the importance of innovation in the sustainable development of the world economy. The amount of information inherent in the digital economy fundamentally changes the functioning of markets, creating new development opportunities. Management processes are also changing, which in the digital economy are based on the transparency of management and decision-making processes and on the completeness and accuracy of source information. Digital technologies make it possible to process large amounts of information to make optimal economic decisions, as well as improve the quality of the processed data.

Keywords: digital economy, digital technologies, digitalization, economic processes, competitive environment.

References.

  1. Lehominova, S.V. (2017). «Conceptual principles of strategic management of competitive advantages of enterprises». Hlobal’ni ta natsional’ni problemy ekonomiky. vol 18, pp. 250-255. Available at: http://global-national.in.ua/archive/18-2017/48.pdf.
  2. Levkovets, O.M. (2020). «Organizational development in the era of vuca: concept, technologies, potential». Ekonomichna teoriia ta pravo. no 4 (43), pp. 46-71. Available at: http://econtlaw.nlu.edu.ua/wp-content/uploads/2021/01/46-71.pdf.
  3. Raising your Digital Quotient. Available at: https://www.mckinsey.com/business-functions/strategy-and-corporate-finance/our-insights/raising-your-digital-quotient.
  4. Pyshchulina, O. (2020). Tsyfrova ekonomika: trendy, ryzyky ta sotsialni determinanty. [Digital economy: trends, risks and social determinants]. Tsentr Razumkova. Vydavnytstvo «Zapovit». K Ukraine. Available at: https://razumkov.org.ua/uploads/article/2020_digitalization.pdf.
  5. Levkovets, O.M. (2019). «Innovative business models: peculiarities of formation». Ekonomichna teoriia ta pravo. 2 (37), pp. 172-182. Available at: http://econtlaw.nlu.edu.ua/wp-content/uploads/2019/08/172-183.pdf.
  6. Ivanchenko, N.O., Kudrytska, Zh.V., Rekachynska, K.V. (2020). «Business models in conditions of digital transformations». Vcheni zapysky TNU imeni V. I. Vernadskoho. Seriia: Ekonomika i upravlinnia. vol 31 (70), no. 3, 185-190. Available at: http://econ.vernadskyjournals.in.ua/journals/2020/31_70_3/31_70_3_2/33.pdf.
  7. Bilyk, O.I. (2019). «The impact of the digital economy on reducing the negative consequences of social risk». Problemy ekonomiky ta upravlinnia. 4, pp. 8-16. Available at: https://science.lpnu.ua/sites/default/files/journal-paper/2019/nov/19800/semi22019-10-18.pdf.
  8. Khandii,O., Shamileva, L.L. (2019). «The impact of digital transformations on the economy and the sphere of work: socio-economic risks and consequences». Ekonomichnyi visnyk Donbasu. no. 3, pp. 181-188. Available at: http://nbuv.gov.ua/UJRN/ecvd_2019_3_24.
  9. Ukraina 2030e – kraina z rozvynutoiu tsyfrovoiu ekonomikoiu [Ukraine 2030e is a country with a developed digital economy]. Available at: https://strategy.uifuture.org/kraina-z-rozvinutoyu-cifrovoyu-ekonomikoyu.html#6-2-2.
  10. Hrazhevska, N.I., Chyhyrynskyi, A.M. (2021). «Digital transformation of the economy in conditions of increased global risks and threats». Ekonomika ta derzhava. no. 8, pp. 53–57. Available at: http://www.economy.in.ua/?op=1&z=4993&i=8.
  11. Tsyfrova adzhenda Ukrainy – 2020 («Tsyfrovyi poriadok dennyi» – 2020) Kontseptualni zasady (versiia 1.0) Pershocherhovi sfery, initsiatyvy, proekty «tsyfrovizatsii» Ukrainy do 2020 roku. [Digital agenda of Ukraine – 2020 («Digital agenda» – 2020) Conceptual principles (version 1.0) Priority areas, initiatives, projects of «digitalization» of Ukraine by 2020]. Available at: https://ucci.org.ua/uploads/files/58e78ee3c3922.pdf.
  12. Kompaniiets, V.V., Kratser, V.V. (2019). «Regarding the impact of the digital revolution on the economy and people: the effects of digitalization». Visnyk ekonomiky transportu i promyslovosti. 68, pp. 33-50. Available at: http://btie.kart.edu.ua/article/view/188989.
  13. Hudz O.Ye. (2018). «Digital economy: changing values and orientations of enterprise management». Menedzhment. Biznes. no. 2, pp. 4-12.
  14. Shapovalova, O.V., Shevchenko, L.S., Strizhkova, A.V. (2019). Pravove zabezpechennia virtualizatsii infrastruktury natsionalnoi ekonomiky Ukrainy. [Legal support for the virtualization of the infrastructure of the national economy of Ukraine]. In Hlibka, S.V., Strizhkovoi, A.V. (eds). NDI prav. zabezp. innovats. rozvytku NAPrN Ukrainy. Kharkiv. Available at: https://openarchive.nure.ua/bitstream/document/12943/1/Mono2019.pdf.

The article was received 25.03.2023

Quote article, APA style

Seleznova H.. 25.03.2023. Modelling of marketing management algorithms of related economic systems. The journal "Actual problems of innovative economy and law". 2023 / #1-2. 6-12pp. https://doi.org/10.36887/2524-0455-2023-1-1

Quote article, MLA style

Seleznova H.. "Modelling of marketing management algorithms of related economic systems". The journal "Actual problems of innovative economy and law". 25.03.2023. https://doi.org/10.36887/2524-0455-2023-1-1

Quote article, translit