Actual problems of innovative economy and law

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«Market Distribution» – Category in the Study of Marketing and Sales Management Activities of Agrarian Enterprises

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УДК 339.138

ЗАЙЦЕВ Ю. О.,
кандидат економічних наук, доцент,
Харківський національний технічний університет
сільського господарства імені Петра Василенка

Abstract

The article is devoted to the systematization of conceptual and categorical apparatus of marketing research and marketing of agricultural enterprises. Intercommunication concepts of «marketing activity» and «sales activity» category of companies with «market product distribution» is considered. Established that as part of the process of reproduction, distribution is a key step that determines the effectiveness, and therefore the type of play. With the implementation stage of product distribution in the structure of the cycle of reproduction are accepted and implemented solutions that at the time of forming the exchange of economic performance. The expediency consideration of capital as the object of reproduction, allowing you to identify trends, ways and tools to ensure the effectiveness of all stages of the flow of the reproduction process at the micro level.

Key words: market, marketing activity, sales activity, agricultural enterprise, market allocation of production.

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The article was received 12.03.2017

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Zaytsev Yu. 12.03.2017 . «Market Distribution» – Category in the Study of Marketing and Sales Management Activities of Agrarian Enterprises. Actual problems of innovative economy and law. 2017. №1. 50-60 pp.

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Zaytsev Yu. «Market Distribution» – Category in the Study of Marketing and Sales Management Activities of Agrarian Enterprises. Actual problems of innovative economy and law. 12.03.2017 .