Actual problems of innovative economy and law

Journal "Actual problems of innovative economy and law" is included in category B for specialties: in the field of knowledge "Management and administration": 073, 076 (order of the Ministry of Education and Science of Ukraine dated 23.08.2023 No. 1035) and 071, 072, 075 (order of the Ministry of Education and Science of Ukraine dated 12.20.2023 No. 1543); in the field of knowledge "Social and behavioral sciences" 051 (order of the Ministry of Education and Science of Ukraine dated August 23, 2023 No. 1035); in the field of knowledge "Law" - 081 and "Public management and administration" - 281 (order of the Ministry of Education and Science of Ukraine dated 12.20.2023 No. 1543).
Registration of an entity in print media: Decision of the National Council of Ukraine on Television and Radio Broadcasting No. 1390 dated 11/16/2023. Media identifier: R30-02018
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Integration of motivation, social communication and creative approach in the management of municipal structures

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УДК: 005.96:316.77:658.3

DOI: https://doi.org/10.36887/2524-0455-2025-2-20

Maistrenko Olga
PhD (Economics), Associate Professor
Simon Kuznets Kharkiv National University of Economics
https://orcid.org/0000-0002-8007-3191
Malykh Maria
4th year bachelor's student, Departments of Management and Business
Simon Kuznets Kharkiv National University of Economics

The article considers personnel motivation as a determining factor in effectively managing a municipal enterprise. Using the example of a municipal enterprise, the theoretical principles of motivation are analyzed, modern approaches to material and moral incentives are characterized, and an economic assessment of the effectiveness of the implemented motivational measures is carried out. Particular attention is paid to the influence of the motivational system on key indicators of the enterprise’s activity: labor productivity, wage level, staff turnover, and profitability. As part of the study, a hierarchical model of choosing the optimal motivation method was built using the T. Saati hierarchy analysis method. The effectiveness of combining moral and material incentives is proven. Additionally, the work analyzes the importance of social communication and social communication technologies in forming an effective motivational policy. A creative approach to management is proposed, which involves integrating information and communication tools (feedback, corporate platforms, electronic recognition of achievements) to enhance staff involvement and increase the efficiency of organizational interaction. It is noted that staff motivation in municipal management is not only economic but also a communication category that plays a strategic role in ensuring the sustainable development of the enterprise.

Keywords: staff motivation, social communication, creative management, labor stimulation, management, productivity, municipal enterprise, social and communication technologies.

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The article was received 10.03.2025

Quote article, APA style

Maistrenko O. , Malykh M. 10.03.2025. Integration of motivation, social communication and creative approach in the management of municipal structures. Actual problems of innovative economy and law. 2025. №2. 89-91 pp. https://doi.org/10.36887/2524-0455-2025-2-20

Quote article, MLA style

Maistrenko O. , Malykh M. Integration of motivation, social communication and creative approach in the management of municipal structures. Actual problems of innovative economy and law. 10.03.2025. https://doi.org/10.36887/2524-0455-2025-2-20