Actual problems of innovative economy and law

Journal "Actual problems of innovative economy and law" is included in category B for specialties: in the field of knowledge "Management and administration": 073, 076 (order of the Ministry of Education and Science of Ukraine dated 23.08.2023 No. 1035) and 071, 072, 075 (order of the Ministry of Education and Science of Ukraine dated 12.20.2023 No. 1543); in the field of knowledge "Social and behavioral sciences" 051 (order of the Ministry of Education and Science of Ukraine dated August 23, 2023 No. 1035); in the field of knowledge "Law" - 081 and "Public management and administration" - 281 (order of the Ministry of Education and Science of Ukraine dated 12.20.2023 No. 1543).
Registration of an entity in print media: Decision of the National Council of Ukraine on Television and Radio Broadcasting No. 1390 dated 11/16/2023. Media identifier: R30-02018
The journal is indexed in the International Scientific Center of Index Copernicus International

Integrating the ethics of hospitality, business etiquette, and tourism formalities into the event tourism system: the role of business communication

# 22 127-131 Download/view the full text of the article

УДК: 338.48:640.4:174:395.6

DOI: https://doi.org/10.36887/2524-0455-2026-4-22

Dobrіanska Natalia
Doctor of Economics, Professor, Head of the Department of Tourism Business and Recreation
Odesa National University of Technology, Odesa, Ukraine
https://orcid.org/0000-0002-0826-8840
Krupitsa Irina
Doctor of Economics, Professor, Professor Department of Tourism Business and Recreation
Odesa National University of Technology, Odesa, Ukraine
https://orcid.org/0000-0003-1438-5039
Lebedieva Vira
Doctor of Economic Sciences, Professor of the Department of Tourism Business and Recreation
Odesa National University of Technology, Odesa, Ukraine
https://orcid.org/0000-0001-8127-4860
Sarkisian Ganna
Doctor of Economics, Professor of the department of tourism business and recreation
Odesa National University of Technology, Odesa, Ukraine
https://orcid.org/0000-0001-7362-3637
Shekera Svitlana
Candidate of Economic Sciences, Associate Professor of the department of tourism business and recreation
Odesa National University of Technology, Odesa, Ukraine
https://orcid.org/0000-0002-1099-3953

This article substantiates a systemic approach to event tourism through the integrated interaction of hospitality ethics, business etiquette, tourism formalities, and business communications. Event tourism is interpreted not merely as attendance at festivals, forums, sports competitions, cultural celebrations, or religious gatherings, but as a complex managerial system in which ethical norms, behavioral standards, regulatory procedures, and communicative practices jointly determine the quality of the tourist experience and the destination’s competitiveness. The study draws on a review of contemporary academic sources and normative ethical frameworks, particularly the principles articulated in the United Nations World Tourism Organization’s Global Code of Ethics for Tourism. Comparative analysis and synthesis methods identify how the selected components interdependently shape event-driven travel. The findings show that hospitality ethics provides the moral foundation for service behavior, ensuring respect for cultural diversity, human dignity, information transparency, and tolerance toward international visitors. Business etiquette translates these ethical principles into standardized rules of professional conduct, including dress codes, communication styles, protocols, negotiation culture, and ceremonial behavior during official events. Tourism formalities, such as visa regulations, customs procedures, border control requirements, and local administrative rules, significantly shape tourist mobility and must be aligned with ethical recommendations to facilitate international travel. Business communications serve as the connective element that synchronizes all components, enabling effective interaction among event organizers, service providers, local communities, authorities, media, and visitors through verbal, nonverbal, and digital channels. The scientific novelty lies in conceptualizing these factors as a unified system rather than isolated managerial elements. Practical implications include recommendations for event organizers to harmonize ethical standards, etiquette norms, formal procedures, and communication strategies at the planning stage of tourism events. The article argues that only an integrated model based on ethical hospitality, professional etiquette, simplified formalities, and high-quality communication can ensure positive impressions, repeat visitation, and sustainable regional development through event tourism. Future research should model integrated management frameworks and assess their socio-economic effectiveness.

Keywords: event tourism; hospitality ethics; business etiquette; tourism formalities; business communications.

References.

  1. Onyshchuk, N. V., Yudkevych, K. I. (2016). Podiievi turystychni destynatsii na Bukovyni [Event tourism destinations in Bukovina]. Naukovyi ohliad [Scientific Review], 11(32), 1–7. URL: https://naukajournal.org/index.php/naukajournal/article/view/1057/1183
  2. Krupa, O. M. (2025). Stratehiia rozvytku podiievoho turyzmu na rehionalnomu rivni: statystychnyi analiz ta innovatsiini perspektyvy [Strategy for the development of event tourism at the regional level: statistical analysis and innovative prospects]. Ekonomika ta suspilstvo [Economy and Society], (74), 996–1003. DOI: https://doi.org/10.32782/2524-0072/2025-74-157. URL: https://economyandsociety.in.ua/index.php/journal/article/view/6092/6031
  3. Huang, Y. (2024). Identification and Analysis of Cultural Dimensions in Event Management: Understanding Food and Etiquette. Tourism Management and Technology Economy, 7(2), 63–69. DOI: https://doi.org/10.23977/tmte.2024.070210. URL: https://www.clausiuspress.com/assets/default/article/2024/06/28/article_1719630782.pdf
  4. United Nations World Tourism Organization (UNWTO). (1999). Global Code of Ethics for Tourism. Rome. URL: https://www.gdrc.org/uem/eco-tour/principles.html
  5. Krasko, A. B., Bordun, O. Yu. (2020). Biznes-etyka v industrii hostynnosti: metodychni rekomendatsii [Business ethics in the hospitality industry: methodological recommendations]. Lviv: LNU im. I. Franka. 50 p. URL: https://geography.lnu.edu.ua/wp-content/uploads/2020/11/Metodychni-rekomendatsii-z-Biznes-etyky.pdf
  6. Huzar, U., Holod, A., Paska, M., Felenchak, Yu., Fedoryshyna, L. (2022). Stanovlennia industrii hostynnosti yak chynnyka pidvyshchennia konkurentospromozhnosti natsionalnoi ekonomiky [Formation of the hospitality industry as a factor in increasing the competitiveness of the national economy]. Financial and Credit Activity Problems of Theory and Practice, 3(44), 208–215. DOI: https://doi.org/10.55643/fcaptp.3.44.2022.3596. URL: https://fkd.net.ua/index.php/fkd/article/view/3596/3590
  7. Dobrianska, N. A., Lebedieva, V. V., Kurchenko, D. S., Orel, V. O. (2025). Orhanizatsiino-ekonomichni mekhanizmy innovatsiinoho rozvytku ta pidvyshchennia konkurentospromozhnosti turystychnykh pidpryiemstv u konteksti mizhnarodnoho y rehionalnoho upravlinnia [Organizational and economic mechanisms of innovative development and increasing the competitiveness of tourism enterprises in the context of international and regional management]. Food Industry Economics, 17(2), 74–80. DOI: https://doi.org/10.15673/fie.v17i2.3171
  8. Dobrianska, N. A., Kurchenko, D. S., Nesterchuk, O. O. (2024). The Role of Tourism for People with Disabilities in Social Integration. Ekonomika: realii chasu. Naukovyi zhurnal [Economics: Time Realities. Scientific Journal], 3(73), 44–52. DOI: 10.15276/ETR.03.2024.5. DOI: 10.5281/zenodo.12692145. URL: https://economics.net.ua/files/archive/2024/No3/44.pdf
  9. Dobrianska, N. A., Chernousova, S. S., Salenko, L. R. (2023). Innovation as a Tool for Making Management Decisions in the Tourism and Hospitality Industry Regarding Optimization and Modernization at the International Level. Ekonomichnyi zhurnal Odeskoho politekhnichnoho universytetu [Economic Journal of Odesa Polytechnic University], 4(26), 14–21. DOI: 10.15276/EJ.04.2023.2. DOI: 10.5281/zenodo.10370898. URL: https://economics.net.ua/ejopu/2023/No4/14.pdf
  10. Global Hospitality Leadership: Industry & Company Information. (2021). URL: https://guides.library.georgetown.edu/c.php?g=76036&p=487475
  11. Cambridge Business English. (2021). URL: https://dictionary.cambridge.org/us/dictionary/english/hospitality-industry
  12. Economic Impact Reports World Travel and Tourism Council. (2021). URL: https://wttc.org/Research/Economic-Impact
  13. URL: https://ec.europa.eu/eurostat
  14. Maliuk, L. P., Varypaieva, L. M. (2016). Profesiina etyka ta etyket u hotelno-restorannomu biznesi: navchalnyi posibnyk [Professional ethics and etiquette in the hotel and restaurant business: study guide]. Kharkiv: KhDUKhT. 146 p. URL: https://repo.btu.kharkiv.ua/server/api/core/bitstreams/d96000b9-216f-4439-bfd5-23026f8402bd/content
  15. Charkina, T. Yu., Zaitseva, V. M., Pikulina, O. V., Reukova, A. O. (2022). Suchasni trendy rozvytku ta novi napriamky turystychnoi industrii [Modern development trends and new directions of the tourism industry]. Ahrosvit [AgroWorld], (3), 49–56. DOI: https://doi.org/10.32702/2306-6792.2022.3.49. URL: http://www.agrosvit.info/pdf/3_2022/7.pdf

Quote article, APA style

Dobrіanska N. , Krupitsa I. , Lebedieva V. , Sarkisian G. , Shekera S. Integrating the ethics of hospitality, business etiquette, and tourism formalities into the event tourism system: the role of business communication. Actual problems of innovative economy and law. 2026. №4. 127-131 pp. https://doi.org/10.36887/2524-0455-2026-4-22

Quote article, MLA style

Dobrіanska N. , Krupitsa I. , Lebedieva V. , Sarkisian G. , Shekera S. Integrating the ethics of hospitality, business etiquette, and tourism formalities into the event tourism system: the role of business communication. Actual problems of innovative economy and law. https://doi.org/10.36887/2524-0455-2026-4-22