Actual problems of innovative economy and law

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Instruments of agricultural enterprises competitiveness’ management systems market adaptation

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УДК 338.436:339.924:631.11

ОРЕЛ В. М.,
доктор економічних наук, доцент, професор,
ТАРАН Н. В.,
аспірант, Харківський національний технічний
університет сільського господарства імені Петра Василенка

Abstract

The article is devoted to the theoretical generalization and obtaining the new solution of scientific substantiation of adaptive economic mechanisms of agricultural enterprises competitiveness improving in the target markets of agricultural products. The conception of construction and operation of the organizational and economic mechanism of agricultural enterprises competitiveness increase on the basis of their adaptation to target markets products is grounded. The economic conditions and structural trends of objective competitive product markets of agricultural enterprises are identified. The methodical approach to determining the competitive potential of agricultural enterprises based on systematization of their marketing systems and determination of the adaptability to changes in the competitive structure of the market situation and target markets degree is considered. Strategic directions for improving the competitiveness of agricultural enterprises on the basis of ensuring the positive dynamics of the enterprises-producers capital concentration to accelerate and streamline enterprise adapt to changes are developed.

Keywords: competition, competitive potential, concentration of capital, target market, an adaptive mechanism.

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The article was received 12.03.2017

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Orel V. , Taran N. Instruments of agricultural enterprises competitiveness’ management systems market adaptation. Actual problems of innovative economy and law. 12.03.2017 .