Actual problems of innovative economy and law

Journal "Actual problems of innovative economy and law" is included in category B for specialties: in the field of knowledge "Management and administration": 073, 076 (order of the Ministry of Education and Science of Ukraine dated 23.08.2023 No. 1035) and 071, 072, 075 (order of the Ministry of Education and Science of Ukraine dated 12.20.2023 No. 1543); in the field of knowledge "Social and behavioral sciences" 051 (order of the Ministry of Education and Science of Ukraine dated August 23, 2023 No. 1035); in the field of knowledge "Law" - 081 and "Public management and administration" - 281 (order of the Ministry of Education and Science of Ukraine dated 12.20.2023 No. 1543).
Registration of an entity in print media: Decision of the National Council of Ukraine on Television and Radio Broadcasting No. 1390 dated 11/16/2023. Media identifier: R30-02018
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Impact of global factors on entrepreneurial structures: navigating strategic adaptation and transformation amidst uncertainty

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УДК: 339.1: 658

DOI: https://doi.org/10.36887/2524-0455-2024-5-5

Zaslavska Kateryna,
Candidate of Sciences in Economics, Associate Professor, Associate Professor of the Entrepreneurship and Trade Department,
Simon Kuznets Kharkiv National University of Economics,
https://orcid.org/0000-0002-1323-6325
Zaslavska Yevheniia,
Simon Kuznets Kharkiv National University of Economics

The article investigates the impact of global factors on entrepreneurial structures, emphasizing the necessity for strategic adaptation and transformation in response to a rapidly changing environment. Fundamental forces identified include global economic volatility, political instability highlighting crises such as the war in Ukraine, technological advancements, and shifts in consumer behavior. These factors create significant challenges that compel businesses to continuously adapt their strategies and operations to maintain competitiveness in an uncertain global market. The article aims to analyze the impact of global factors on entrepreneurial structures and identify strategies that businesses can use to adapt and transform effectively in response to these challenges, thereby ensuring their competitiveness and resilience in an increasingly uncertain global environment.  The study utilizes a comprehensive methodological approach, incorporating a review of relevant literature, statistical data analysis, and case studies from various industries. The analysis examines explicitly how global economic instability, political changes—including the instability triggered by crises like the war in Ukraine—technological advancements, and consumer behavior shifts impact entrepreneurial structures. By presenting practical examples, the study demonstrates the real-world implications of these global factors on business operations and strategies. The findings indicate that global economic instability often results in unpredictable demand fluctuations, disrupting financial stability and necessitating a re-evaluation of business strategies. Political changes, particularly those affecting trade policies, regulatory frameworks, and crises such as the war in Ukraine, introduce additional complexities that make agility and responsiveness crucial for global business operations. Technological advancements drive continuous innovation, requiring businesses to integrate new technologies and rethink traditional models to stay competitive. Additionally, shifts in consumer behavior, influenced by global trends, demand ongoing adjustments in product offerings and marketing strategies to meet evolving market demands. These global factors lead to significant internal changes within businesses, including the restructuring of operations, reallocation of resources, and a shift towards more flexible and resilient practices. Further research could focus on the effects of global factors on different types of entrepreneurial structures, considering variations in size, industry, and regional context. This deeper understanding is essential for anticipating challenges and creating tailored strategies that enhance resilience and sustainability in a dynamic global environment.

Keywords: entrepreneur structure, global factors, adaptation, strategic changes, transformation, resilience, sustainability, uncertainty.

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The article was received 23.08.2024

Quote article, APA style

Zaslavska K. , Zaslavska Y. 23.08.2024. Impact of global factors on entrepreneurial structures: navigating strategic adaptation and transformation amidst uncertainty. Actual problems of innovative economy and law. 2024. №5. 26-32 pp. https://doi.org/10.36887/2524-0455-2024-5-5

Quote article, MLA style

Zaslavska K. , Zaslavska Y. Impact of global factors on entrepreneurial structures: navigating strategic adaptation and transformation amidst uncertainty. Actual problems of innovative economy and law. 23.08.2024. https://doi.org/10.36887/2524-0455-2024-5-5