Actual problems of innovative economy and law

Journal "Actual problems of innovative economy and law" is included in category B for specialties: in the field of knowledge "Management and administration": 073, 076 (order of the Ministry of Education and Science of Ukraine dated 23.08.2023 No. 1035) and 071, 072, 075 (order of the Ministry of Education and Science of Ukraine dated 12.20.2023 No. 1543); in the field of knowledge "Social and behavioral sciences" 051 (order of the Ministry of Education and Science of Ukraine dated August 23, 2023 No. 1035); in the field of knowledge "Law" - 081 and "Public management and administration" - 281 (order of the Ministry of Education and Science of Ukraine dated 12.20.2023 No. 1543).
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Forming the investment attractiveness of automotive industry enterprises in conditions of uncertainty and risk

# 27 117-122 Download/view the full text of the article

УДК: 330.322:629.33

DOI: https://doi.org/10.36887/2524-0455-2025-5-27

Pavlova Olena
Doctor of Economics, Professor, Head of the Department of Economics and Trade
Lesya Ukrainka Volyn National University
https://orcid.org/0000-0002-8696-5641
Pavlov Kostiantyn
Doctor of Economics, Professor, Professor of the Department of Economics and Trade
Lesya Ukrainka Volyn National University
https://orcid.org/0000-0003-2583-9593
Suriak Alla
PhD in Economics, Associate Professor at the Department of Economics and Trade
Lesya Ukrainka Volyn National University
https://orcid.org/0000-0002-3094-9941
Shabala Oleksandr
Assistant Professor at the Department of Economics and Trade, PhD in Economics
Lesya Ukrainka Volyn National University
https://orcid.org/0000-0003-0928-8787
Petrovsky Artem
4-th year PhD student of the Department of Economics and Trade
Lesya Ukrainka Volyn National University
https://orcid.org/0009-0005-4414-3294

The article examines the theoretical and methodological principles for assessing the investment attractiveness of enterprises in the automotive industry amid growing uncertainty and risk. Attention is focused on the need to rethink approaches to managing investment potential, given the industry’s exposure to technological change, market demand volatility, and geoeconomic factors. The purpose of the article is to substantiate and develop conceptual approaches to forming the investment attractiveness of automotive industry enterprises in conditions of uncertainty and risk, based on a combination of strategic stability, technological modernization, and adaptive management decisions. The methodological basis of the study is the systemic, structural-functional, and risk-oriented approaches, which enable a comprehensive assessment of the process of forming investment attractiveness in the automotive industry. The work uses methods of analysis and synthesis of scientific sources, generalization of investment potential management practices, and elements of comparative analysis to identify the specifics of the impact of uncertainty and risk on investment decisions. The result of the study is a proposed concept for increasing the investment attractiveness of enterprises in the automotive sector, which considers both technical and technological factors (electrification, autonomous systems, digitalization, artificial intelligence, innovative materials) and organizational and managerial aspects (financial stability, effective management, international partnership, compliance with environmental standards). The feasibility of a comprehensive strategic approach to managing investment attractiveness as the basis for sustainable development of enterprises in the automotive industry in conditions of uncertainty, high competition, and increased regulatory requirements is substantiated.

Keywords: investment attractiveness, automotive industry, risks, uncertainty, strategic directions, innovations, sustainable development.

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The article was received 05.09.2025

Quote article, APA style

Pavlova O. , Pavlov K. , Suriak A. , Shabala O. , Petrovsky A. 05.09.2025. Forming the investment attractiveness of automotive industry enterprises in conditions of uncertainty and risk. Actual problems of innovative economy and law. 2025. №5. 117-122 pp. https://doi.org/10.36887/2524-0455-2025-5-27

Quote article, MLA style

Pavlova O. , Pavlov K. , Suriak A. , Shabala O. , Petrovsky A. Forming the investment attractiveness of automotive industry enterprises in conditions of uncertainty and risk. Actual problems of innovative economy and law. 05.09.2025. https://doi.org/10.36887/2524-0455-2025-5-27