Actual problems of innovative economy and law

Journal "Actual problems of innovative economy and law" is included in category B for specialties: in the field of knowledge "Management and administration": 073, 076 (order of the Ministry of Education and Science of Ukraine dated 23.08.2023 No. 1035) and 071, 072, 075 (order of the Ministry of Education and Science of Ukraine dated 12.20.2023 No. 1543); in the field of knowledge "Social and behavioral sciences" 051 (order of the Ministry of Education and Science of Ukraine dated August 23, 2023 No. 1035); in the field of knowledge "Law" - 081 and "Public management and administration" - 281 (order of the Ministry of Education and Science of Ukraine dated 12.20.2023 No. 1543).
Registration of an entity in print media: Decision of the National Council of Ukraine on Television and Radio Broadcasting No. 1390 dated 11/16/2023. Media identifier: R30-02018
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Features of enterprise development in uncertain conditions

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УДК: 33.658.5

DOI: https://doi.org/10.36887/2524-0455-2025-2-16

Bilyk Rostyslav
Doctor of Science in Economics, Associate Professor, Associate Professor of the Department of Economic Theory, Management and Administration
Yuriy Fedkovych Chernivtsi National University
https://orcid.org/0000-0002-1894-6828
Ikym Anatoliy
Postgraduate Student, Department of Economic Theory, Management and Administration
Yuriy Fedkovych Chernivtsi National University
https://orcid.org/0009-0005-3191-8273

The article investigates the theoretical and methodological foundations and practical approaches to implementing adaptive strategic management as a key tool for ensuring the viability and competitiveness of enterprises in conditions of global uncertainty. It is determined that the modern business environment is constantly influenced by geopolitical, economic, technological, and environmental changes that transform the logic of enterprise functioning and require new management models. The relevance of abandoning traditional linear strategic approaches favoring flexible, scenario-based, and crisis-oriented models capable of ensuring an adaptive response to external challenges is emphasized. Particular attention is paid to the role of digital technologies (AI, Big Data, IoT, Blockchain) in transforming business models, increasing organizational flexibility, and strengthening innovation capacity. The article analyzes the domestic experience of enterprises’ adaptation during a full-scale war, including the relocation of production, the development of digital infrastructure, logistical adaptation, the diversification of sales channels, and the strengthening of anti-crisis mechanisms. International practices of strategic planning in conditions of instability are described separately: nearshoring, multi-sourcing, flexible supply chain management, and digital logistics strategies. The importance of institutional flexibility, partnership networks, open innovation ecosystems, and developing a culture of adaptability as long-term growth factors are substantiated. It is concluded that a comprehensive approach is needed to form an adaptive strategic architecture for enterprises that combine innovation, digitalization, anti-fragility, and risk management into a single integrated system for ensuring competitive advantages in conditions of constant turbulence.

Keywords: enterprises, management, digitalization, strategies, war, anti-crisis strategies, uncertainty, innovation.

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The article was received 22.03.2025

Quote article, APA style

Bilyk R. , Ikym A. 22.03.2025. Features of enterprise development in uncertain conditions. Actual problems of innovative economy and law. 2025. №2. 72-76 pp. https://doi.org/10.36887/2524-0455-2025-2-16

Quote article, MLA style

Bilyk R. , Ikym A. Features of enterprise development in uncertain conditions. Actual problems of innovative economy and law. 22.03.2025. https://doi.org/10.36887/2524-0455-2025-2-16