Actual problems of innovative economy and law

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Digital transformation of healthcare organizations as a tool for building competitive advantages

# 28 131-135 Download/view the full text of the article

УДК: 338.242.4:004.9:614.2

DOI: https://doi.org/10.36887/2524-0455-2026-1-28

Potapiuk Iryna,
PhD in Economics, Associate Professor, Associate Professor of Management depart-ment named after I.A. Markina,
Poltava State Agrarian University,
https://orcid.org/0000-0002-1051-0114
Dyachenko Yulia,
master's degree student,
Poltava State Agrarian University,
https://orcid.org/0009-0000-3387-1599

Published: 19.01.26

The article explores the theoretical and applied foundations of the digital transformation of healthcare service enterprises as a strategic tool for building competitive advantage in the digital economy. The relevance of the study is conditioned by the growing role of digital technologies in improving the efficiency, quality, and accessibility of healthcare services, as well as increasing competition in the healthcare sector. The study substantiates that digital transformation should be considered not only as the implementation of information technologies but as a comprehensive managerial process that encompasses changes in business models, organizational structures, and decision-making systems. A conceptual model for the formation of competitive advantages through digital transformation is developed, reflecting the sequential transformation of digital resources into value for patients and, consequently, into enterprise competitiveness. The model integrates resource, process, analytical, and value-based components, allowing for a systematic representation of the digital transformation mechanism. A methodological approach to evaluating the effectiveness of digital transformation is proposed, based on a system of economic, operational, qualitative, and strategic indicators. The feasibility of using an integrated assessment index is substantiated, enabling the aggregation of heterogeneous indicators and supporting informed managerial decision-making. Attention is paid to the role of data analytics and artificial intelligence in enhancing the quality of healthcare services and optimizing internal processes. The study identifies and systematizes the main risks and limitations of digital transformation in healthcare enterprises, including technological, organizational, economic, and regulatory risks. It has been proven that the effectiveness of digitalization largely depends on the enterprise’s ability to manage these risks through the implementation of cybersecurity measures, the development of staff competencies, and the adaptation to regulatory requirements. Strategic directions for implementing digital transformation are proposed, including developing a digital strategy aligned with overall enterprise goals, integrating digital technologies into business processes, enhancing human capital, and focusing on patient-centered value creation. The practical significance of the study lies in the potential to apply the proposed model and methodological approach to the management of healthcare enterprises to improve their competitiveness and ensure sustainable development. The results of the study confirm that digital transformation is a key driver of competitive advantage and plays a crucial role in strengthening healthcare service enterprises’ long-term market position.

Keywords: digital transformation, healthcare services, competitive advantages, digitalization, management, data analytics, competitiveness.

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Quote article, APA style

Potapiuk I. , Dyachenko Y. Digital transformation of healthcare organizations as a tool for building competitive advantages. Actual problems of innovative economy and law. 2026. №1. 131-135 pp. https://doi.org/10.36887/2524-0455-2026-1-28

Quote article, MLA style

Potapiuk I. , Dyachenko Y. Digital transformation of healthcare organizations as a tool for building competitive advantages. Actual problems of innovative economy and law. https://doi.org/10.36887/2524-0455-2026-1-28