Actual problems of innovative economy and law

Journal "Actual problems of innovative economy and law" is included in category B for specialties: in the field of knowledge "Management and administration": 073, 076 (order of the Ministry of Education and Science of Ukraine dated 23.08.2023 No. 1035) and 071, 072, 075 (order of the Ministry of Education and Science of Ukraine dated 12.20.2023 No. 1543); in the field of knowledge "Social and behavioral sciences" 051 (order of the Ministry of Education and Science of Ukraine dated August 23, 2023 No. 1035); in the field of knowledge "Law" - 081 and "Public management and administration" - 281 (order of the Ministry of Education and Science of Ukraine dated 12.20.2023 No. 1543).
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Development strategy of private medical centers in the conditions of digital transformation

# 36 157-160 Download/view the full text of the article

УДК: 005.35:330.341.1:614.2

DOI: https://doi.org/10.36887/2524-0455-2025-5-36

Hegazi Yuliia,
Director of the
Private Ophthalmological Medical Center «Eximer Odesa» (Odesa, Ukraine),
https://orcid.org/0009-0008-4695-2142

The modern patient expects from private medicine not only high-quality treatment, but also seamless digital service. The ability to book online appointments, access electronic medical records on a smartphone, and receive telemedicine consultations has become the standard. The absence of these elements in the development strategy makes the center uncompetitive. Digital transformation enables private medical centers to shift from intuitive management to data-driven decision-making (Big Data). The implementation of HIS (Hospital Information Systems) and CRM systems enables forecasting service demand, optimizing personnel and equipment utilization, and reducing operating costs, which is critical in conditions of economic instability. The purpose of the article is to form strategic directions for the development of private medical centers in the conditions of digital transformation. The directions for the strategic development of private medical institutions, based on digital transformation and modern growth drivers, should prioritize customer orientation, increase investment attractiveness, and have been studied. It is substantiated that the strategic directions of development of private medical institutions in the conditions of digital transformation should consider digital transformation and the «digital path of the patient», the personnel strategy «retention and development», telemedicine and remote monitoring, components of economic sustainability and investment attractiveness, cyber resilience tools, and risk management. It is emphasized that the proposed strategic directions for development in the context of digital transformation can be applied not only to private medical institutions but also to public ones. It has been proven that the development concept enables the formation of a systemic vision of the future medical institution, the determination of its mission, strategic goals, and priority areas of activity. It ensures consistency of management decisions, promotes the rational use of financial, personnel, and material and technical resources, and creates a basis for planning investment and innovation activities.

Keywords: strategy, development directions, private medical institutions, digital transformation, healthcare system reform, telemedicine, online consultation, cyber resilience, Big Data.

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The article was received 25.12.2023

Quote article, APA style

Hegazi Y. 25.12.2023. Development strategy of private medical centers in the conditions of digital transformation. Actual problems of innovative economy and law. 2025. №5. 157-160 pp. https://doi.org/10.36887/2524-0455-2025-5-36

Quote article, MLA style

Hegazi Y. Development strategy of private medical centers in the conditions of digital transformation. Actual problems of innovative economy and law. 25.12.2023. https://doi.org/10.36887/2524-0455-2025-5-36