Actual problems of innovative economy and law

Journal "Actual problems of innovative economy and law" is included in category B for specialties: in the field of knowledge "Management and administration": 073, 076 (order of the Ministry of Education and Science of Ukraine dated 23.08.2023 No. 1035) and 071, 072, 075 (order of the Ministry of Education and Science of Ukraine dated 12.20.2023 No. 1543); in the field of knowledge "Social and behavioral sciences" 051 (order of the Ministry of Education and Science of Ukraine dated August 23, 2023 No. 1035); in the field of knowledge "Law" - 081 and "Public management and administration" - 281 (order of the Ministry of Education and Science of Ukraine dated 12.20.2023 No. 1543).
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Development of event industry: opportunities for Ukraine

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УДК: 338.58:65.014

DOI: https://doi.org/10.36887/2524-0455-2024-4-6

Deli Viktoriia,
PhD, Senior Lecturer,
Department of Hotel and Restaurant Business,
https://orcid.org/ 0000-0002-9028-5817
Kravchuk Tetiana,
Candidate of Technical Sciences, Associate Professor of the Department of Hotel and Restaurant Business,
Odessa National University of Technology,
https://orcid.org/0000-0003-3202-8801

The article is devoted to the substantiation of the place and importance of the event industry, MICE events and business tourism for the formation of a positive image of the country. The research methodology includes critical analysis of scientific literature and normative sources – to summarize trends in the development of the event industry in the leading macro-regions of the world, as well as to substantiate the directions of sustainable development of the event management system based on the PDCA model, analysis of search queries using Google Trends – to determine regions of Ukraine with the highest level of interest in the topics event industry, a graphic method – to display information flows between participants of MICE tours. Ways to ensure the sustainable development of the event management system, which are based on the PDCA model, have been studied. The state of the MICE and event industry in the leading macro-regions of the world is analyzed. The degree of interest in the topic of events was investigated based on the analysis of search queries in Ukraine in 2023-2024. Five regions of Ukraine were identified, in which the largest number of queries on the topics “event”, “event technology”, “business tourism” was recorded on average month. They include the city of Kyiv and Lviv, Zhytomyr, Khmelnytskyi and Ivano-Frankivsk regions. The Ukrainian experience of organizing professional forums of event managers during 2018-2024 was analyzed. The predominance of the regions of the Center of the West of Ukraine in the organization of events is primarily explained by security measures. A model-scheme of information flows between participants of MICE-tours is given. The importance of MICE events in the event industry of Ukraine is substantiated. Initiatives such as corporate social responsibility (CSR) programs, community outreach and sustainable practices were identified as highlighting the industry’s commitment to positive impact beyond economic considerations. Events are transformed into platforms for fundraising and awareness campaigns for social and environmental actions and activities.

Keywords: events, event management, event technologies, event industry, MICE events, PR events, hotel and restaurant services, hotel and restaurant business, incentive tour.

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The article was received 30.05.2024

Quote article, APA style

Deli V. , Kravchuk T. 30.05.2024. Development of event industry: opportunities for Ukraine. Actual problems of innovative economy and law. 2024. №4. 31-36 pp. https://doi.org/10.36887/2524-0455-2024-4-6

Quote article, MLA style

Deli V. , Kravchuk T. Development of event industry: opportunities for Ukraine. Actual problems of innovative economy and law. 30.05.2024. https://doi.org/10.36887/2524-0455-2024-4-6