Actual problems of innovative economy and law

Journal "Actual problems of innovative economy and law" is included in category B for specialties: in the field of knowledge "Management and administration": 073, 076 (order of the Ministry of Education and Science of Ukraine dated 23.08.2023 No. 1035) and 071, 072, 075 (order of the Ministry of Education and Science of Ukraine dated 12.20.2023 No. 1543); in the field of knowledge "Social and behavioral sciences" 051 (order of the Ministry of Education and Science of Ukraine dated August 23, 2023 No. 1035); in the field of knowledge "Law" - 081 and "Public management and administration" - 281 (order of the Ministry of Education and Science of Ukraine dated 12.20.2023 No. 1543).
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Corporate culture in the system of strategic development of territorial communities: mechanisms of forming competitive advantages

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УДК: 005.35:17:351

DOI: https://doi.org/10.36887/2524-0455-2026-3-46

Khomyn Bohdan,
Postgraduate Department of Public Administration and Management,
Vasyl Stefanyk Carpathian National University,
https:// orcid.org/0009-0008-2043-8217

The article examines the role of corporate culture as an important tool for the strategic development of territorial communities and the formation of their competitive advantages in the context of decentralization, European integration processes, digital transformation of public administration and increased intermunicipal competition. It is substantiated that in modern conditions a territorial community should be considered not only as an administrative-territorial unit, but as a complex socio-economic system, the effectiveness of which is largely determined by the level of development of corporate culture, a system of common values, the quality of communications, the degree of trust between local development actors and the ability to implement innovations. It is proven that the corporate culture of a community encompasses a system of values, norms of behavior, principles of interaction, management practices and communication mechanisms between local government bodies, business, public organizations and residents. It is determined that its development contributes to increasing the level of social cohesion, activating civic participation, forming a positive image of the community, and strengthening its investment attractiveness. A set of mechanisms for forming the corporate culture of territorial communities is proposed, among which value-oriented, communication, educational, motivational, and innovation-oriented mechanisms are highlighted. The feasibility of developing open governance, digital participation platforms, continuous training systems for employees of local government bodies, supporting innovative initiatives and involving young people in community development management processes is substantiated. It is determined that the comprehensive application of these mechanisms creates the prerequisites for the formation of a modern management culture focused on partnership, responsibility, innovation, and sustainable development. A conceptual model of the formation of competitive advantages through the development of corporate culture has been developed, which assumes the relationship between community values, corporate culture, effective management, social cohesion, investment attractiveness, competitive advantages, and sustainable development of the territory. It has been proven that corporate culture acts as an integrating element of the strategic management system and ensures the coordination of the interests of all participants in local development.

Keywords: corporate culture, territorial community, competitive advantages, strategic development, local self-government, social cohesion, investment attractiveness, sustainable development, decentralization, public administration.

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Quote article, APA style

Khomyn B. Corporate culture in the system of strategic development of territorial communities: mechanisms of forming competitive advantages. Actual problems of innovative economy and law. 2026. №3. 240-247 pp. https://doi.org/10.36887/2524-0455-2026-3-46

Quote article, MLA style

Khomyn B. Corporate culture in the system of strategic development of territorial communities: mechanisms of forming competitive advantages. Actual problems of innovative economy and law. https://doi.org/10.36887/2524-0455-2026-3-46