Actual problems of innovative economy and law

Journal "Actual problems of innovative economy and law" is included in category B for specialties: in the field of knowledge "Management and administration": 073, 076 (order of the Ministry of Education and Science of Ukraine dated 23.08.2023 No. 1035) and 071, 072, 075 (order of the Ministry of Education and Science of Ukraine dated 12.20.2023 No. 1543); in the field of knowledge "Social and behavioral sciences" 051 (order of the Ministry of Education and Science of Ukraine dated August 23, 2023 No. 1035); in the field of knowledge "Law" - 081 and "Public management and administration" - 281 (order of the Ministry of Education and Science of Ukraine dated 12.20.2023 No. 1543).
Registration of an entity in print media: Decision of the National Council of Ukraine on Television and Radio Broadcasting No. 1390 dated 11/16/2023. Media identifier: R30-02018
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Controlling in the e-commerce sphere

# 17 84-88 Download/view the full text of the article

УДК: 338.47:658.5:004

DOI: https://doi.org/10.36887/2524-0455-2024-6-17

Yehiozarian Artur,
Candidate of Sciences in Economics, Deputy Head of the
Office North-Eastern Office of the State Audit Service of Ukraine,
https://orcid.org/0009-0006-2245-8858

The article explores relevant aspects of implementing control in the e-commerce sector within the context of digitalization. It highlights the role of controlling as a tool for making informed managerial decisions, enhancing business process efficiency, reducing costs, and increasing customer satisfaction. The study provides insights into the critical importance of integrating controlling systems with digital technologies to meet the growing demands of the dynamic e-commerce environment. A comprehensive analysis of literary sources and recent scientific research has been conducted to identify key trends in integrating digital technologies into controlling processes. These include automated demand forecasting systems and analytical platforms facilitating real-time data-driven decision-making. Special attention is given to performance metrics such as website conversion rate, average order value (AOV), bounce rate, repeat purchase rate, and metrics related to customer session duration and page views. These indicators are essential for evaluating operational success and identifying improvement areas. The study underscores the significance of automating logistical processes, mainly warehouse management systems (WMS), to streamline the processing of orders and returns. Effective logistics management, supported by controlling, ensures timely delivery, accurate order fulfillment, and cost-efficient returns handling, which are pivotal for sustaining customer trust and loyalty. Furthermore, the article analyzes tools that enable enterprises to respond swiftly to market changes, minimize risks, and improve the quality of managerial decisions. Emphasis is placed on establishing a unified information space to consolidate data from various sources. This remains a critical challenge for advancing controlling practices in e-commerce.

Keywords: controlling, e-commerce, digitalization, logistics, returns management, analytics platforms, automation, strategic management.

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The article was received 22.11.2024

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Yehiozarian Artur. 22.11.2024. Controlling in the e-commerce sphere. The journal "Actual problems of innovative economy and law". 2024 / #6. 84-88pp. https://doi.org/10.36887/2524-0455-2024-6-17

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Yehiozarian Artur. "Controlling in the e-commerce sphere". The journal "Actual problems of innovative economy and law". 22.11.2024. https://doi.org/10.36887/2524-0455-2024-6-17

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