Actual problems of innovative economy and law

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Conceptual foundations of strategic management of enterprise development

# 24 111-114 Download/view the full text of the article

УДК: 65.012.2

DOI: https://doi.org/10.36887/2524-0455-2025-3-24

Svitlychna Alla,
PhD in Economics, Associate Professor, Professor of Department of Entrepreneurship and Law,
Poltava State Agrarian University
Pavlyk Ruslan,
PhD student,
Poltava State Agrarian University

The article explores the conceptual foundations of strategic management in the context of enterprise development under conditions of constant change and uncertainty. Strategic management is viewed as a comprehensive and systematic process of formulating, implementing, and evaluating decisions that enable organizations to achieve long-term goals and maintain competitiveness. The author emphasizes that in modern economic conditions, enterprises must not only respond to environmental challenges but also proactively shape their development trajectories through strategic thinking and planning. The study presents a thorough analysis of theoretical approaches to strategic management, highlighting its evolution, key components, and relevance for sustainable enterprise development. Attention is paid to the integration of strategic analysis, goal setting, and the development of adaptive capabilities within enterprises. The importance of aligning internal resources and competencies with external opportunities and threats is substantiated as a basis for effective strategic positioning. Special focus is placed on the role of innovation, risk management, and organizational flexibility as essential elements of modern strategic thinking. The article outlines the stages of strategic planning and substantiates the need for ongoing strategic monitoring and control to ensure the timely adjustment of management actions. The paper concludes that the conceptual foundations of strategic management serve as a critical tool for navigating complex business environments, enhancing organizational resilience, and fostering long-term growth. The findings are particularly relevant for enterprises operating in volatile and competitive markets, where strategic foresight and adaptability determine survival and success.

Keywords: strategic management, enterprise development, mission, strategy, SWOT-analysis, competitiveness, strategic analysis.

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The article was received 04.05.2025

Quote article, APA style

Svitlychna A. , Pavlyk R. 04.05.2025. Conceptual foundations of strategic management of enterprise development. Actual problems of innovative economy and law. 2025. №3. 111-114 pp. https://doi.org/10.36887/2524-0455-2025-3-24

Quote article, MLA style

Svitlychna A. , Pavlyk R. Conceptual foundations of strategic management of enterprise development. Actual problems of innovative economy and law. 04.05.2025. https://doi.org/10.36887/2524-0455-2025-3-24