Actual problems of innovative economy and law

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Conceptual approaches to price management in agricultural enterprises

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УДК 338.11:631

ПЛОТНИЦЬКА С. І.,
доктор економічних наук, доцент,
Харківський національний університет міського
господарства імені О.М. Бекетова

Abstract

The article presents the substantiation of conceptual approaches to price management in agricultural enterprises in the election of methodical approaches to the determination of product prices based on the complexity and consistency with consideration of the peculiarities of pricing of such enterprises. It is established that at the enterprise level management decisions regarding the pricing based on cost recovery for the production and cost of sales component, reflecting the characteristics of products, the sensitivity of consumers to changes in price and competitors ‘ prices. Revealed the following features of the pricing process in the market of agricultural products: there is a General tendency to exceed the level of supply over demand; the emergence of price distortions due to imbalance of supply and demand; high cost of agricultural production associated with the specifics of land management; a high level of costs of agricultural enterprises for a number of reasons. The proven need for state support of agricultural enterprises and measures to stimulate demand.

Key words: pricing, pricing, pricing strategy, management decisions, agricultural enterprise.

References

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The article was received 08.09.2017

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