Actual problems of innovative economy and law

Journal "Actual problems of innovative economy and law" is included in category B for specialties: in the field of knowledge "Management and administration": 073, 076 (order of the Ministry of Education and Science of Ukraine dated 23.08.2023 No. 1035) and 071, 072, 075 (order of the Ministry of Education and Science of Ukraine dated 12.20.2023 No. 1543); in the field of knowledge "Social and behavioral sciences" 051 (order of the Ministry of Education and Science of Ukraine dated August 23, 2023 No. 1035); in the field of knowledge "Law" - 081 and "Public management and administration" - 281 (order of the Ministry of Education and Science of Ukraine dated 12.20.2023 No. 1543).
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Change Management as a Strategic Tool for Enterprise Adaptation in an Unstable Environment

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УДК: 005.35:338.24

DOI: https://doi.org/10.36887/2524-0455-2025-4-17

Maistrenko Olga
PhD (Economics), Associate Professor, Associate Professor of the Department of Creative Management and Design
Simon Kuznets Kharkiv National University of Economics
https://orcid.org/0000-0002-8007-3191
Rozhko Dariya
1st year Master's student, Department of Management, Business and Administration
Simon Kuznets Kharkiv National University of Economics

This article examines modern change management, which goes beyond simple restructuring or cost-cutting measures. It encompasses a holistic approach that includes technological modernization, organizational culture transformation, and the development of human capital. Digital transformation, accelerated by recent global events, has further highlighted the need for agile management practices. Companies that successfully navigate these changes are those that foster a culture of continuous learning, encourage innovation, and maintain open channels of communication with all stakeholders. Additionally, research has demonstrated that the psychological aspect of change management cannot be overlooked. Employee resistance remains one of the most critical obstacles to successful transformation. Therefore, modern change management strategies must include effective communication plans, stakeholder engagement initiatives, and psychological support mechanisms to facilitate smoother transitions. The role of leadership in this process is crucial – leaders must not only dictate change but also inspire and guide their teams through uncertainty. Research indicates that organizations with structured change management programs tend to achieve higher project success rates, a better return on investment, and increased employee satisfaction. In the emerging Ukrainian market, such capabilities become a source of competitive advantage, enabling enterprises to adapt to both threats and opportunities quickly. Ultimately, change management is transforming from a reactive necessity to a strategic capability that determines the long-term viability and success of an organization in an increasingly volatile global economy.

Keywords: change management, unstable environment, strategic management, business sustainability, innovative development, communication technologies, organizational culture change, crisis management, digital transformation, change effectiveness.

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The article was received 03.09.2025

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Maistrenko O. , Rozhko D. 03.09.2025. Change Management as a Strategic Tool for Enterprise Adaptation in an Unstable Environment. Actual problems of innovative economy and law. 2025. №4. 74-76 pp. https://doi.org/10.36887/2524-0455-2025-4-17

Quote article, MLA style

Maistrenko O. , Rozhko D. Change Management as a Strategic Tool for Enterprise Adaptation in an Unstable Environment. Actual problems of innovative economy and law. 03.09.2025. https://doi.org/10.36887/2524-0455-2025-4-17