Actual problems of innovative economy and law

Journal "Actual problems of innovative economy and law" is included in category B for specialties: in the field of knowledge "Management and administration": 073, 076 (order of the Ministry of Education and Science of Ukraine dated 23.08.2023 No. 1035) and 071, 072, 075 (order of the Ministry of Education and Science of Ukraine dated 12.20.2023 No. 1543); in the field of knowledge "Social and behavioral sciences" 051 (order of the Ministry of Education and Science of Ukraine dated August 23, 2023 No. 1035); in the field of knowledge "Law" - 081 and "Public management and administration" - 281 (order of the Ministry of Education and Science of Ukraine dated 12.20.2023 No. 1543).
Registration of an entity in print media: Decision of the National Council of Ukraine on Television and Radio Broadcasting No. 1390 dated 11/16/2023. Media identifier: R30-02018
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Analysis of the current state and problems of HR management in crisis conditions

УДК: 331.101.3

DOI: https://doi.org/10.36887/2524-0455-2026-3-37

Pukhai Olena,
PhD student, specialty 073
Poltava University of Economics and Trade, Poltava, Ukraine,
https://orcid.org/0009-0007-7845-5805


The article is devoted to a comprehensive analysis of the current state and key challenges of HR management in the conditions of the full-scale war in Ukraine. Since the beginning of the Russian invasion, the HR function has come under significant pressure from structural transformations of the labor market, acute staff shortages, employee burnout, and limited business financial resources. Based on the analysis of labor market trends, it was found that despite the preservation of basic payments (97% of companies pay salaries in full) and certain support measures (psychological assistance – 53%, training – 47%), more than half of enterprises (55%) are already experiencing an acute shortage of personnel. The crisis has triggered a chain reaction of destructive changes: increased staff turnover, decreased motivation and productivity, weakened team interaction, and insufficient integration of HR strategy with the enterprise’s overall anti-crisis strategy. The paper examines the evolution of HR management in the works of foreign and Ukrainian scholars. Particular attention is paid to the concept of strategic HR partnership, the human capability framework, and the synergistic effect of investment in personnel development. It is proven that the traditional HR management model reveals a number of systemic limitations in wartime conditions and requires profound transformation. The main labor market trends are identified, including intensified competition for talent, growing demand for employee multifunctionality, and the need for reskilling. The purpose of the study is to conduct a comprehensive analysis of the current state of HR management in crisis conditions and to determine promising directions for adapting enterprises’ personnel policy.

Keywords: HR management, personnel management, labor market of Ukraine, staff shortage, staff turnover, employee motivation, anti-crisis management, human capability, multifunctionality, reskilling, wartime, strategic HR partnership.

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Quote article, APA style

Pukhai O. Analysis of the current state and problems of HR management in crisis conditions. Actual problems of innovative economy and law. 2026. №3. 196-199 pp. https://doi.org/10.36887/2524-0455-2026-3-37

Quote article, MLA style

Pukhai O. Analysis of the current state and problems of HR management in crisis conditions. Actual problems of innovative economy and law. https://doi.org/10.36887/2524-0455-2026-3-37