Actual problems of innovative economy and law

Journal "Actual problems of innovative economy and law" is included in category B for specialties: in the field of knowledge "Management and administration": 073, 076 (order of the Ministry of Education and Science of Ukraine dated 23.08.2023 No. 1035) and 071, 072, 075 (order of the Ministry of Education and Science of Ukraine dated 12.20.2023 No. 1543); in the field of knowledge "Social and behavioral sciences" 051 (order of the Ministry of Education and Science of Ukraine dated August 23, 2023 No. 1035); in the field of knowledge "Law" - 081 and "Public management and administration" - 281 (order of the Ministry of Education and Science of Ukraine dated 12.20.2023 No. 1543).
Registration of an entity in print media: Decision of the National Council of Ukraine on Television and Radio Broadcasting No. 1390 dated 11/16/2023. Media identifier: R30-02018
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Adaptive approaches to digital project management under hybrid work formats

# 26 147-152 Download/view the full text of the article

УДК: 005.8:004.738.5:005.52

DOI: https://doi.org/10.36887/2524-0455-2026-4-26

Kostin Illia
PhD Student of the Department of Enterprise Economics and Business Organization
Simon Kuznets Kharkiv National University of Economics
https://orcid.org/0009-0001-5111-808X
Lytovchenko Iryna
PhD (Economics), Associate Professor, Professor of the Department of Management, Logistics and Innovation
Simon Kuznets Kharkiv National University of Economics
https://orcid.org/0000-0002-8117-1244

The study is relevant because management systems must adapt to dynamic changes in the digital environment, the growing role of distributed teams, the increasing dependence of business processes on digital interaction, and the need to maintain stable team coordination amid the transformation of organizational work models. The article examines adaptive approaches to digital project management under mixed work formats, analyzes international companies’ practices, and develops a concept for adaptive digital project management that accounts for the changing digital environment. In the research process, the study used comparative analysis, systematization, structural and logical analysis, graphic modeling, and analytical generalization of international companies’ management practices. The study identified the essence of adaptive management in coordinating digital projects and characterized how mixed work formats transform management mechanisms. The analysis examined the practices of international companies Microsoft, Atlassian, Spotify, GitLab, Canva, Notion, and SoftServe in flexible work organization, digital collaboration, asynchronous communication, dynamic leadership, human capital development, and support for team interaction. The study identified key factors in adaptive management effectiveness, including the organization’s digital maturity, the level of team autonomy, the quality of internal communication, and the ability to respond rapidly to changes in the external environment. The paper highlights common trends in adaptive management development, including the spread of digital process coordination, the development of team autonomy, support for innovation, continuous learning, and people-oriented management. The study developed the concept of adaptive management for digital projects, encompassing flexible work organization, digital collaboration, adaptive leadership, human capital development, an innovative organizational culture, and client-oriented management. The study also developed an algorithm for implementing adaptive management in digital projects, which gradually integrates organizational, technological, and managerial components into the process of coordinating team activities. The practical significance of the results lies in their potential to improve digital project management systems in organizations across various industries amid digital transformation and the widespread adoption of hybrid work models.

Keywords: digital interaction, team coordination, distributed teams, hybrid work, adaptive leadership, digital collaboration, organizational flexibility.

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Quote article, APA style

Kostin I. , Lytovchenko I. Adaptive approaches to digital project management under hybrid work formats. Actual problems of innovative economy and law. 2026. №4. 147-152 pp. https://doi.org/10.36887/2524-0455-2026-4-26

Quote article, MLA style

Kostin I. , Lytovchenko I. Adaptive approaches to digital project management under hybrid work formats. Actual problems of innovative economy and law. https://doi.org/10.36887/2524-0455-2026-4-26