Actual problems of innovative economy and law

Journal "Actual problems of innovative economy and law" is included in category B for specialties: in the field of knowledge "Management and administration": 073, 076 (order of the Ministry of Education and Science of Ukraine dated 23.08.2023 No. 1035) and 071, 072, 075 (order of the Ministry of Education and Science of Ukraine dated 12.20.2023 No. 1543); in the field of knowledge "Social and behavioral sciences" 051 (order of the Ministry of Education and Science of Ukraine dated August 23, 2023 No. 1035); in the field of knowledge "Law" - 081 and "Public management and administration" - 281 (order of the Ministry of Education and Science of Ukraine dated 12.20.2023 No. 1543).
Registration of an entity in print media: Decision of the National Council of Ukraine on Television and Radio Broadcasting No. 1390 dated 11/16/2023. Media identifier: R30-02018
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Adaptive agile management in the bank management system in conditions of unpredictability of the external environment

УДК: 658.012.4:336.71

DOI: https://doi.org/10.36887/2524-0455-2025-6-29

Maksakov Yevgeniy,
PhD student of Management, Business and Administration Department,
Simon Kuznets Kharkiv National University of Economics,
https://orcid.org/0009-0003-4768-696X

Published: 27.11.25


The article presents a comprehensive scientific study of the methodological principles for implementing adaptive Agile management in the activities of Ukrainian banking institutions operating under the critical unpredictability of the external environment, caused by martial law, macroeconomic instability, and accelerated digital transformation. The author substantiates that traditional hierarchical management models, focused on rigid formalization, lose effectiveness in a dynamic environment, requiring a transition to adaptive management and the Management 3.0 paradigm, which emphasizes decentralization of decision-making, self-organization of cross-functional teams, and development of intellectual capital. The Agile methodology is considered a practical tool for implementing adaptability, helping reduce time-to-market for products, improve the quality of management responses, and enhance the customer experience. At the same time, the paper argues that direct copying of classical Agile frameworks in the banking sector is impossible due to the high level of regulatory control, the requirements of Basel III standards, and the need for strict risk management. The key scientific result of the research is the development of a hybrid organizational-functional management model that combines a stable hierarchical core for risk control, compliance, and financial reporting (“Run the Bank”) with flexible Agile structures for innovative development and digital service delivery (“Change the Bank”). The proposed approach harmonizes regulatory stability requirements with the need for high adaptability, ensuring the bank’s sustainable development amid uncertainty. The practical significance of the results lies in their potential use by commercial banks to transform management systems in line with the requirements of the National Bank of Ukraine and modern market challenges.

Keywords: adaptive management, Agile methodology, Management 3.0, hybrid management model, banking regulation, risk management, digital transformation.

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Quote article, APA style

Maksakov Y. Adaptive agile management in the bank management system in conditions of unpredictability of the external environment. Actual problems of innovative economy and law. 2025. №6. 128-134 pp. https://doi.org/10.36887/2524-0455-2025-6-29

Quote article, MLA style

Maksakov Y. Adaptive agile management in the bank management system in conditions of unpredictability of the external environment. Actual problems of innovative economy and law. https://doi.org/10.36887/2524-0455-2025-6-29