Actual problems of innovative economy

The journal is added to the the List of printed scientific professional publications in the field of economic Sciences by the Ministry of education and science of Ukraine from 11.07.2016 No. 820
The journal is indexed in the International Scientific Center of Index Copernicus International

The structure of enterprises environmental factors

УДК 65.011.8

DOI: https://doi.org/10.36887/2524-0455-2019-2-8

ВЛАСЕНКО Т. А.,
кандидат економічних наук, старший викладач кафедри організації виробництва, бізнесу та менеджменту, Харківський національний технічний університет сільського господарства імені Петра Василенка (м. Харків, Україна)

Abstract

Introduction. It is determined that strategic changes are the reaction of the enterprise to the environmental factors influence. In order to predict and plan the strategic changes implementation, it is necessary to identify the structure of environmental factors.

The purpose of the article. The article is devoted to the justification of factors groups of the external indirect environment influence on the enterprises functioning of agricultural engineering.

Results. Methods of environmental analysis (PESTLE, T.E.M.P.L.E.S, STEEPLE, SWOT, ETOM, EFAS, QUEST) are generalized. The uniqueness of these methods was determined by the similarity of factors groups and methods of expert evaluation using the point scale and the specific gravity of the coefficients. The generalization of factors groups that are singled out by the researchers is presented. It is determined that the most common are political and economic. It is proved that a group of socio-political factors should be shaped by: the level of political stability, national security priorities, the level of corruption and the activity of public organizations. The definition of the term «institute» is given, and the external environment can be represented as institutional, which has necessitated the separation of institutional and legal factors, the group of which includes protectionist policy, legislation, level of democracy, taxes and tariffs, industrial infrastructure and investment climate. The largest group of economic factors are: inflation rate, price dynamics, unemployment, exchange rate, credit and financial mechanism, level of specialization, cooperation and concentration, as well as the stage of the economic cycle. Considering the peculiarity of machine-building enterprises competitiveness, the scientific and technological factors are highlighted that combine the life cycle of technology, the introduction of new products, innovative and energy-saving technologies, the level of global progress as a whole. The groups of socio-demographic and international factors are less influential.

Conclusions The conducted structuring of the enterprises external environment of the studied industry allows to analyze their impact on the basis of expert evaluation. The obtained results allow to substantiate the methods of strategic change management at the enterprise.

Key words: external environment, factors, agricultural engineering, institute, structure.

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The article was received 20.02.2019