Actual problems of innovative economy

The journal is added to the the List of printed scientific professional publications in the field of economic Sciences by the Ministry of education and science of Ukraine from 11.07.2016 No. 820
The journal is indexed in the International Scientific Center of Index Copernicus International

Rationalization principles of product specialization choice of production in agrarian enterprises

УДК 338.432:631.115;


ГОЛОВАНОВА Ганна Євгеніївна,
старший викладач кафедри організації виробництва, бізнесу та менеджменту, Харківський національний технічний університет сільського господарства імені Петра Василенка
ORCID ID: 0000-0002-3638-5438


The research is devoted to the scientific analysis of the rational choice principles of commodity specialization taking into account the functioning specifics of agricultural enterprises. The main tasks are identified, the solution of which has the potential to improve the internal specialization. There are among them: the maximum production increase in each unit, efficient use of production funds and work-force, improving the production efficiency. The adaptation process of commodity specialization of agricultural enterprises to market conditions is structured. Eight stages of it are distinguished: from determining the change volume related to the enterprise adaptation to the external environment, to adjusting the system of operational, tactical and strategic planning. In the factor analysis framework of the internal and external environment of agrarian enterprise, the determinants of its product specialization are systematized. The author’s vision of the organizational and economic mechanism of managing the specialization of agricultural enterprises is outlined. The tendency to update the research of the risk system in the managing process the specialization of agricultural enterprises has been noted. This system has included the following risks: market, personnel, financial, legal, natural-climatic, logistical, agro-technological, the only mechanism for regulation in many branches of agriculture. The conclusion is made that substantiation of construction conceptual bases of organizational and economic mechanism of commodity specialization management of agrarian enterprise allows to realize adaptation development strategies of production and commercial activity. The basis is a comprehensive consideration of the factors of external and internal environment in the components mobilization of production and economic potential, as well as determining the configuration of management systems of commodity specialization in enterprise management.

Keywords: agricultural production, specialization, commodity specialization, commodity structure, agrarian enterprise.


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The article was received 11.05.2019