Actual problems of innovative economy

The journal is added to the the List of printed scientific professional publications in the field of economic Sciences by the Ministry of education and science of Ukraine from 11.07.2016 No. 820
The journal is indexed in the International Scientific Center of Index Copernicus International
The journal is included in the list of printed scientific professional publications of category «Б» in the field of eco-nomic sciences by the order of the Ministry of Education and Science of Ukraine dated 28.12.2019 № 1643

Organizational forms for improvement of sales management at agricultural enterprises

УДК: 339.14:658.8:005

DOI: https://doi.org/10.36887/2524-0455-2020-2-12

Girzheva О.,
кандидат економічних наук, доцент, доцент кафедри
підприємництва, торгівлі та біржової діяльності, Харківський національний технічний
університет сільського господарства імені Петра Василенка
ORCID ID: 0000-0003-4548-3512

Abstract.

Introduction. Reserves for increasing price competitiveness are limited by production and technological capabilities and the situation in the resource segments of the agricultural market. This makes it secondary to increase the economic efficiency of agricultural enterprises by increasing production compared to increasing the efficiency of sales. There is a need to find additional ways to provide opportunities institutionally for effective marketing activities.

The purpose of the article is to develop ways to improve the marketing activities of agricultural enterprises based on the development of organizational components of its management.

Results. The state of development of the consulting services market in Ukraine can be described now as the initial stage of formation, especially when it comes to the provision of services to agricultural enterprises. It was found that the existing subjects of the consulting services market specialize mostly in post-restructuring support of business entities, marketing research, organization and improvement of marketing management at enterprises, development of strategies for socio-economic development, communication activities, etc. The expediency of forming agro-consulting services at the regional level as a response to the challenges of the competitive situation in the target markets is substantiated. It is proved that using such services, agricultural enterprises will be able to sell off fully their production, realize their commercial potential and receive equivalent results of production and development stabilization of their activities results.

Conclusions. It is predicted that the creation of regional agricultural consulting services with a wide range of functional workload and commercial authority in several regions will sooner or later lead to the emergence of economic relations among them on the basis of cooperation. The latter will help harmonize the economic interests of agricultural market participants and create conditions for expanded reproduction of their capital.

Keywords: sales, marketing and sales activities, agricultural enterprises, consulting service, commercial activity.

References.

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The article was received 10.04.2020