Actual problems of innovative economy

The journal is added to the the List of printed scientific professional publications in the field of economic Sciences by the Ministry of education and science of Ukraine from 11.07.2016 No. 820
The journal is indexed in the International Scientific Center of Index Copernicus International

Methodical approach to analysis of volatility, uncertainty, complexity and ambiguity of the external environment

УДК 338.1

KOTLYK A. V., PhD in Economics, Associate Professor
JAMAL Y., PhD student, Simon Kuznets Kharkiv National University of Economics


The article is devoted to the methodical approach to analysis of volatility, uncertainty, complexity and ambiguity of the external environment. First of all, the external environment is broken down on macro- and microenvironment. In turn, macroenvironment is broken down on classical components: political, economic, social and technological (PEST). Each component is expressed by one or several indicators, which are obtained either from the statistics or from the internationally recognized indexes. Special techniques to evaluate volatility, uncertainty and ambiguity for each indicator are provided. All the obtained indexes are subsequently (level by level) aggregated through the average geometrical to the integral VUCA index of the external environment.

Key words: external environment, VUCA environment, innovations, analysis of environment.


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The article was received 15.09.2018