УДК 631.164.23: 339.9.012
As a starting hypothesis is the fact of non-universality of the existing mechanisms of investment strategy formation is accepted, which necessitates their improvement and adaptation taking into account the variability of the environment and current tendencies of development of international economic relations.
The purpose of the work was to analyze theoretical provisions and develop practical recommendations for improving the efficiency of the enterprise investment strategy formation as a international economic actors.
The most important objective factors are the effective formation and use of financial resources in ensuring the development of an enterprise at the present stage of international business operation, which is primarily related to the use of new systems and methods of managing these processes. Considerable influence on the market situation of instability factors is taken into account. It is proved that under these conditions the role of investment strategy, which provides priority directions of enterprise development in international business, is significantly increasing. One of the important steps in the process of developing an investment strategy is to analyze the financial position of the company. The potential of tools and methods of economic and mathematical financial analysis is revealed for forming an effective investment strategy of enterprises – subjects of international business.
It is concluded that the investment strategy of the enterprise – international economic actors is described by a balanced system of integral and integrated indicators of investing capital expediency in the investing object, which reflects the prospects of development, efficiency of resources using and assets, their liquidity, solvency status and financial stability as well as some informal aspects of the enterprise. Cluster analysis, matrix analysis, taxonomic analysis have been presented as the most promising and effective ones. The methods of their use for practical application in investment management are presented.
Keywords: investment strategy, international economic relations, cluster analysis, matrix analysis, taxonomic analysis.
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The article was received 15.04.2019