Actual problems of innovative economy

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Formation of marketing activity agrarian sphere enterprises

УДК 338.242.2:631.11

Харківський національний технічний університет сільського господарства
імені Петра Василенка


The article analyzes the existing features of the formation and implementation of marketing activities by the main subjects of domestic agrarian business – agricultural producers. The problem components of marketing complex in providing effective and competitive development are determined, on the basis of which possible directions of methodological researches for the future are offered.

Key words: marketing, agribusiness, competitiveness, management system, efficiency.


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The article was received 10.05.2018