Actual problems of innovative economy and law

Journal "Actual problems of innovative economy and law" is included in category B for specialties: in the field of knowledge "Management and administration": 073, 076 (order of the Ministry of Education and Science of Ukraine dated 23.08.2023 No. 1035) and 071, 072, 075 (order of the Ministry of Education and Science of Ukraine dated 12.20.2023 No. 1543); in the field of knowledge "Social and behavioral sciences" 051 (order of the Ministry of Education and Science of Ukraine dated August 23, 2023 No. 1035); in the field of knowledge "Law" - 081 and "Public management and administration" - 281 (order of the Ministry of Education and Science of Ukraine dated 12.20.2023 No. 1543).
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Formation of marketing activity agrarian sphere enterprises

УДК 338.242.2:631.11

Харківський національний технічний університет сільського господарства
імені Петра Василенка


The article analyzes the existing features of the formation and implementation of marketing activities by the main subjects of domestic agrarian business – agricultural producers. The problem components of marketing complex in providing effective and competitive development are determined, on the basis of which possible directions of methodological researches for the future are offered.

Key words: marketing, agribusiness, competitiveness, management system, efficiency.


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The article was received 10.05.2018