Actual problems of innovative economy

The journal is added to the the List of printed scientific professional publications in the field of economic Sciences by the Ministry of education and science of Ukraine from 11.07.2016 No. 820
The journal is indexed in the International Scientific Center of Index Copernicus International

Formation of marketing activity agrarian sphere enterprises

УДК 338.242.2:631.11

ІВАНОВА Г. О.,
здобувач,
Харківський національний технічний університет сільського господарства
імені Петра Василенка

Abstract

The article analyzes the existing features of the formation and implementation of marketing activities by the main subjects of domestic agrarian business – agricultural producers. The problem components of marketing complex in providing effective and competitive development are determined, on the basis of which possible directions of methodological researches for the future are offered.

Key words: marketing, agribusiness, competitiveness, management system, efficiency.

References

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The article was received 10.05.2018