Actual problems of innovative economy and law

Journal "Actual problems of innovative economy and law" is included in category B for specialties: in the field of knowledge "Management and administration": 073, 076 (order of the Ministry of Education and Science of Ukraine dated 23.08.2023 No. 1035) and 071, 072, 075 (order of the Ministry of Education and Science of Ukraine dated 12.20.2023 No. 1543); in the field of knowledge "Social and behavioral sciences" 051 (order of the Ministry of Education and Science of Ukraine dated August 23, 2023 No. 1035); in the field of knowledge "Law" - 081 and "Public management and administration" - 281 (order of the Ministry of Education and Science of Ukraine dated 12.20.2023 No. 1543).
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Foreign experience of motivational influence on the organizational culture of the enterprise

УДК: 334.784

DOI: https://doi.org/10.36887/2524-0455-2023-5-1

Лагодієнко Володимир Вікторович,
доктор економічних наук, професор, завідувач кафедрою маркетингу, підприємництва і торгівлі,
Одеський національний технологічний університет,
https://orcid.org/0000-0001-9768-5488
Ігуменцева Наталія Володимирівна,
кандидат економічних наук, доцент, доцент кафедри економічної кібернетики та управління економічною безпекою,
Харківський національний університет радіоелектроніки,
https://orcid.org/0000-0002-1928-4707
Пономарьов Станіслав Вадимович,
кандидат економічних наук, старший викладач кафедри економічної кібернетики та управління економічною безпекою,
Харківський національний університет радіоелектроніки,
https://orcid.org/0000-0003-4061-267X

The article examines the foreign experience of motivational influence on the enterprise’s organizational culture. Thus, the influence of motivation on the organizational culture of enterprises differs by country depending on their cultural, historical, and social contexts. In the USA, the most common reward systems for individual achievements stimulate personal development and competition. In Japan, there is more emphasis on teamwork and joint achievement through group incentives and shared goals. In the Nordic countries, the emphasis is on a level playing field and transparency in remuneration, reflecting more excellent remuneration and a culture of equality. Countries with developed welfare systems, such as the Netherlands and Denmark, aim for work-life balance through flexible schedules and the support of family values. The variety of approaches to motivation in the world is based on each country’s cultural characteristics, values, and management approaches. The main motivational factors and their impact on the effectiveness of organizational culture are analyzed. It has been established that the formation of the organizational culture of entrepreneurship depends on such factors as universal values, which influence economic activity in general and the culture of entrepreneurship; cultural models of economic views and behavior: they are formed based on norms and models of interaction of subjects of entrepreneurial activity; value-motivational attitude to work, wealth, accumulation: these aspects also affect the culture of entrepreneurship. It is emphasized that foreign companies use a variety of motivational programs, such as performance-based bonus systems, supportive work environments, training programs, and work-life balance. They emphasize recognition and encouragement of initiative and creativity of employees. These approaches are based on research in work behavior and work psychology and consider each country’s cultural and social characteristics. Foreign experience also emphasizes the constant adaptation and improvement of motivation strategies by market requirements and the development of society.

Keywords: motivational influence, foreign experience, organizational culture of the enterprise, management, personnel, unemployment.

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The article was received 03.12.2023