Actual problems of innovative economy and law

Journal "Actual problems of innovative economy and law" is included in category B for specialties: in the field of knowledge "Management and administration": 073, 076 (order of the Ministry of Education and Science of Ukraine dated 23.08.2023 No. 1035) and 071, 072, 075 (order of the Ministry of Education and Science of Ukraine dated 12.20.2023 No. 1543); in the field of knowledge "Social and behavioral sciences" 051 (order of the Ministry of Education and Science of Ukraine dated August 23, 2023 No. 1035); in the field of knowledge "Law" - 081 and "Public management and administration" - 281 (order of the Ministry of Education and Science of Ukraine dated 12.20.2023 No. 1543).
The journal is added to the List of printed scientific professional publications in the field of economic Sciences by the Ministry of education and science of Ukraine from КВ № 25436-15376ПР dated 13.01.2023.
The journal is indexed in the International Scientific Center of Index Copernicus International

Financial technologies in the system of strategic business managemen

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УДК: 338.763

DOI: https://doi.org/10.36887/2524-0455-2023-5-2

Мандич Олександра Валеріївна,
доктор економічних наук, професор, професор кафедри фінансів, банківської справи та страхування,
Державний біотехнологічний університет
ORCID: 0000-0002-4375-2208
Рижикова Наталія Іванівна,
доктор економічних наук, професор, професор кафедри обліку, аудиту та оподаткування,
Державний біотехнологічний університет
ORCID: 0000-0002-3019-8172
Бірченко Наталія Олександрівна,
кандидат економічних наук, доцент, доцент кафедри обліку, аудиту та оподаткування,
Державний біотехнологічний університет
ORCID: 0000-0002-8336-2685
Бородай Дмитро Анатолійович,
Сумський національний аграрний університет

The article aims to study the impact of financial technologies on enterprises’ strategic management systems. The study analyses the impact of financial technologies on strategic management in the modern business environment. It has been determined that fintech solutions provide enterprises with competitive advantages through fast and accurate analysis of financial data, which contributes to making informed decisions in real-time. A study of the possibilities of automated decision-making processes and identifying new vectors of development, risks, and trends is carried out, and the directions for optimizing budgeting and forecasting are outlined. It is presented that fintech tools are becoming an integral part of enterprises’ financial operations, providing online invoicing, inventory management, cost tracking, etc. The use of fintech tools promotes the application of data analytics at all levels of management, strengthening cooperation and coordination between business units, which affects strategic decision-making. The scientific novelty lies in identifying the positive impact of financial technologies on financial asset management, diversification of investment portfolios, and ensuring competitiveness in the digital economy. The possibilities of increasing efficiency and effectiveness through integrating financial technologies and introducing innovative financial models are considered. The practical value of the study lies in identifying specific business benefits, particularly in optimizing operations, reducing costs, and improving customer experience. The need to invest in fintech tools to ensure effective data collection, analysis, and dissemination at all enterprise strategic management levels is identified. The authors’ recommendations are aimed at the continuous adaptation and development of business in a rapidly changing financial environment and ensuring the effective functioning of business in conditions of uncertainty.

Keywords: financial technologies, fintech, strategic management, data analytics, innovation, competitive development.

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The article was received 02.12.2023