Actual problems of innovative economy

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Features of marketing activities at industrial enterprises

УДК: 338.3

DOI: https://doi.org/10.36887/2524-0455-2021-1-8

Гарафонова Ольга Іванівна,
доктор економічних наук, професор,
професор кафедри менеджменту,
ДЗВО «Київський національний економічний університет імені Вадима Гетьмана»,
ORCID ID: 0000-0002-4740-7057

The state of the modern market is characterized by strong competition. Threats force industrial enterprises to constantly apply a system of quality improvement and look for ways of profitable marketing.

Continuous monitoring of market conditions and expectations of changes in supply and demand contribute to the support and development of industrial activity. One of the decisive factors in the success of the enterprise is commercialization – it is the activity of a person or organization, a company that aims to make a profit in any respect. At the national level, they are also the first steps in privatizing public companies, increasing the number of commercial companies and moving from public policy to business. In scientific terms, commercialization is responsible for obtaining goods or services from the process of technology and research so that these goods or services can be sold with maximum commercial impact. Commercialization involves the use of employees for the greatest benefit of entrepreneurs.

One of the options to improve the commercialization of the process may be to develop an organizational and economic mechanism for managing the portfolio of services of industrial enterprises in order to increase their competitiveness. According to the theoretical and practical recommendations for managing the commercialization of the service portfolio, the company must first obtain a multiplier economic effect, which is manifested by increased competitiveness, stability and profitability of the company and is guaranteed only if the product is sold successfully.

The purpose of the article is to substantiate the theoretical and methodological foundations and develop practical aspects for improving the process of commercialization of the portfolio of services of industrial enterprises.

Commercialization is not a function of the marketing service of a particular retail network or function. Due to the widespread use of research in the field of marketing, it is worth noting the positive developments in the activities of industrial enterprises. It is worth paying more attention to the development of this study and the development of industrial enterprises.

Keywords: marketing activity, industrial enterprises, commercialization, business.

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The article was received 15.12.2020