Actual problems of innovative economy

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Features of continuous filling of category «marketing»

УДК 338.242.2:631.11

Харківський національний технічний університет сільського господарства
імені Петра Василенка


The article analyzes the formation of the category «marketing» from the point of view of historical development, reveals the existing peculiarities of the formation and implementation of marketing activities through a marketing complex. The problem components of marketing complex in providing effective and competitive development are determined, on the basis of which possible directions of methodological researches for the future are offered.

Key words: marketing, effectiveness, management system, marketing complex, competitiveness.


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The article was received 18.05.2018