Actual problems of innovative economy

The journal is added to the the List of printed scientific professional publications in the field of economic Sciences by the Ministry of education and science of Ukraine from 11.07.2016 No. 820
The journal is indexed in the International Scientific Center of Index Copernicus International

Features of continuous filling of category «marketing»

УДК 338.242.2:631.11

ЛИПОВИЙ Д. В.,
здобувач,
Харківський національний технічний університет сільського господарства
імені Петра Василенка

Abstract

The article analyzes the formation of the category «marketing» from the point of view of historical development, reveals the existing peculiarities of the formation and implementation of marketing activities through a marketing complex. The problem components of marketing complex in providing effective and competitive development are determined, on the basis of which possible directions of methodological researches for the future are offered.

Key words: marketing, effectiveness, management system, marketing complex, competitiveness.

References

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The article was received 18.05.2018