Theoretical bases of innovative potential are studied. On the basis of the analysis, various approaches to the interpretation of the essence and structure of the innovative potential of enterprises are considered. The use of innovative potential is considered not only from the viewpoint of the availability of means of production, but also as an enterprise’s ability to implement innovation activity. The scientific novelty consists in determining the essence and content of the concept of innovative potential of agricultural enterprises. The practical importance consists in the application of different approaches in determining the innovative potential of agricultural enterprises.
Key words: potential, innovations, innovative potential, structures of innovative potential, agricultural enterprises.
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The article was received 05.03.2018