Actual problems of innovative economy and law

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Assessment of structural transformations of the food marketing complex

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УДК 338.439

КОРНІЄЦЬКИЙ О. В.,
доктор економічних наук, доцент,
Харківський національний технічний університет
сільського господарства імені Петра Василенка

Abstract

Food marketing is the area between the production of goods or products and their consumption. It is a comprehensive food marketing system that can provide efficient and high-quality activities of business entities in a targeted direction to enable the population to consume quality food products that enter the market of goods and services. In general, the term “food marketing” is a coherent link between producers and consumers, which is designed to facilitate the movement of goods from manufacturer to consumer. Consumers rely on a food marketing system to complete food production. The relationship between producers and firms specializing in food marketing is both competitive and complementary.

Key words: marketing, food marketing, food market, cost chain, structural transformation, structural transformation, marketing system.

References

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The article was received 17.09.2017