УДК 338.48
Abstract
Today, the economy is under the influence of globalization, which has an impact on the development of prior economic spheres, tourism in particular. The growth of travel agencies number and expansion of their activities increase competition in the market of tourist services. Consequently, the issues of agencies managers’ information provision are actual to substantiate and make effective decisions through analysis of their economic activity.
The article substantiates the theoretical positions of carrying out economic analysis taking into account the peculiarities of the activity of travel agencies.
It is set that economic analysis used by the travel agencies allows making effective management decisions as for development and implementation of new tourist services which are in demand with customers and that will promote further competitive ability and effective functioning.
Key words: economic analysis, tourist services, tourists, travel agency, indicators of activity of the enterprise.
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The article was received 08.09.2017