УДК: 657.3:338.2

DOI: https://doi.org/10.36887/2524-0455-2025-1-18

Lepeyko Tetiana
Doctor of Science of Economics, Professor, Head of the Management, Business and Administration Department
Simon Kuznets Kharkiv National University of Economics
https://orcid.org/0000-0001-8667-509X
Gupalo Volodymyr Volodymyrovych
Postgraduate student of the Department of Economics and Trade
Lesya Ukrainka Volyn National University
https://orcid.org/0009-0000-6590-1289

The article is devoted to adapting a company’s economic behavior to the conditions of sustainable development. Its purpose is to systematize, generalize, and improve the theoretical and methodological foundations of forming a company’s economic behavior and to substantiate the directions of its adaptation by the concept of sustainable development. The article examines the essence and evolution of theoretical approaches to defining the nature of a company’s economic behavior, starting from classical economic theories and ending with modern concepts of sustainable development and digital transformation. The study thoroughly analyzes classical theories based on rational choice, institutional theory, which considers interactions with economic and social institutions, and behavioral economics, which considers the psychological aspects of decision-making. The research justifies the need for companies’ economic behavior to adapt to modern economic conditions, particularly implementing the sustainable development concept. Key directions for adjusting a company’s economic behavior are proposed, including implementing energy-efficient technologies, developing corporate social responsibility, forming strategic partnerships, and digitalizing business processes. Special attention is given to integrating environmental, social, and managerial aspects into companies’ behavioral models, which, according to the authors, is a prerequisite for their stable development in a globalized environment. The study identifies key challenges companies face in adapting their economic behavior to sustainable practices, including financial constraints, legislative instability, insufficient awareness among management personnel, and resistance to change. The study reveals that integrating sustainable development principles into corporate behavioral models enhances investment attractiveness, competitiveness, and long-term resilience. The research results have practical significance for shaping a company’s economic behavior, strategic management, developing sustainable development policies, and improving economic efficiency in conditions of instability.

Keywords: economic behavior, company economic behavior, sustainable development, adaptation of economic behavior, risk.

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The article was received 22.02.2025